Essays about: "Swedish whisky industry"

Found 2 essays containing the words Swedish whisky industry.

1. 1. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Wilhelm Borgstam; Dimitri Koido; [2021]
   Keywords : Digital Advertising; Brand Awareness; Regulated Markets; Market Regulations; Social Media Marketing; Digital Media Channels;

   Abstract : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. READ MORE

3. 2. Advancing Towards Model-Based Decision-Making : A Qualitative Case Study at a Swedish Whisky Start-Up

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jan Frederic Nerbel; Ellinor Hammarsten; Tobias Hedlund; [2017]
   Keywords : decision-making; start-up; optimal exploitation; non-renewable resources; Swedish whisky industry; model-based planning;

   Abstract : This study investigates decision-making processes in respect to the maturation time and the marketed quantities of single malt whisky in a Swedish distillery start-up. At first, the literature regarding decision-making in both start-ups and larger organisations has been reviewed. READ MORE