Essays about: "Wilhelm Borgstam"

Found 1 essay containing the words Wilhelm Borgstam.

  1. 1. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Wilhelm Borgstam; Dimitri Koido; [2021]
    Keywords : Digital Advertising; Brand Awareness; Regulated Markets; Market Regulations; Social Media Marketing; Digital Media Channels;

    Abstract : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. READ MORE