Essays about: "Third person effects"

Showing result 11 - 15 of 26 essays containing the words Third person effects.

1. 11. Who run the world? Girls! - A quantitative study of the effect of femvertising on women

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Desirée Hylander; Elin Svanberg; [2016]
   Keywords : Femvertising; Stereotypes; Extended effects; Attitude; Third person effect;

   Abstract : Femvertising is a relatively new concept referring to female empowerment advertising. It has gained not only more attention and exposure within advertising (e.g. Dove's Real Beauty, Always' Like A Girl, and Lindex' Bravolution), but has also proven to be financially effective for firms. READ MORE

3. 12. Understanding the Impact of Social Influence on Social Media Advertising: A quantitative study of social media job advertising in the clothing industry

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gustaf Helleday; Gustav Bratt; [2016]
   Keywords : Social Media; Social Influence; Employer Attractiveness; Ethics; Corporate Social Responsibility;

   Abstract : Social Medias are growing fast with consumers and employees shifting larger parts of their media consumption towards the new medium. This causes advertisers to follow and to spend lots of money on social media advertising to attract customers and talent. READ MORE

4. 13. Design versus Advertising

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Flora Berglund; Julia Ludvigsson; [2015]
   Keywords : Signal effects; Design; Advertising; Involvement; Third person effects;

   Abstract : This thesis investigates the signal effects generated from the two marketing approaches design and advertising. Signal effects, advertising and design are all concepts that contain previous research and testing. However the concepts defined and combined in the way as in this thesis is up until now untested. READ MORE

5. 14. Visualization: The Human Brain and Developing Spatial Ability in Structural Geological Education

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Matilda Ninasdotter Holmström; Sofia Korhonen; [2015]
   Keywords : Spatial ability; cognitive science; human brain; education; structural geology; 3D modelling; Spatial förmåga; kognitiv vetenskap; mänskliga hjärnan; utbildning; strukturgeologi; 3D-modellering;

   Abstract : Spatial ability and the skill to visualize objects is necessary for earth scientist, especially structural geologist. For this reason, undergraduate students within earth science needs to learn this skills, and how is the best way to teach this skills. To implement 3D thinking in undergraduate teaching, three strategies are presented. READ MORE

6. 15. A For Effort? -The effect of CSR advertising on cause and company

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elin Westerberg; Josefine Bergkvist; [2014]
   Keywords : Corporate Social Responsibility; Advertising; Marketing Effort; Third Person Effect;

   Abstract : Although CSR as a strategic tool is gaining increasingly strong support from strategy giants such as Micael Porter, the connection between advertising and CSR is not yet fully established and as of today only an embryonic body of research investigates the effect on the supported cause. By using a real life initiative carried out by Pressbyrån during the Stockholm Pride Festival 2013, this thesis aims to find out whether advertising a CSR initiative can generate mutual benefits for both the supporting company and the affiliated cause and whether the effects may be enhanced by marketing effort and the perceived influence on self versus others. READ MORE