Essays about: "Third person effects"

Showing result 6 - 10 of 26 essays containing the words Third person effects.

  1. 6. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Naomi Alamaa; Alexandra Causic; [2021]
    Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

  3. 7. Välfärd hos ren : hur kan den bedömas i praktiken?

    University essay from SLU/Dept. of Animal Environment and Health

    Author : Mia-Maria Svensson; [2021]
    Keywords : djurvälfärd; djurvälfärdsbedömning; djurskydd; ren; renskötsel; klimatförändring;

    Abstract : Renen i Sverige är ett semidomesticerat hjortdjur som under tusentals år har anpassat sig till klimatet i norr. Alla i Sverige har rätt att äga en ren men det är enbart samer som får bedriva renskötsel. READ MORE

  4. 8. A case study on the effect of narrative in augmented reality experiences in museums

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ni Chen; [2018]
    Keywords : augmented reality; narrative; museum; visitor experience;

    Abstract : With the increasing popularity of using Augmented Reality (AR) as a new medium in museums, this thesis presented an empirical study to examine the visitors’ sense of presence in two types of AR experiences in museums, "informative" and "narrative". We developed two prototypes, both of which focused on delivering complementary information about a famous head statue at Medelhavsmuseet (the Mediterranean Museum of Stockholm). READ MORE

  5. 9. Luxury Advertising - An Oxymoron: A Quantitative Study on the Negative Signalling Effects of Advertising on Luxury Brands through Third-person Effect

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hedvig Durö; Adrian Woloszyk; [2017]
    Keywords : Luxury; Advertising; Luxury perception; Signalling theory; Third-person effect;

    Abstract : This thesis evaluates the advertising contradictions about marketing strategies in luxury branding. Although it has been discussed that marketing of luxury goods are anti-laws of marketing, the advertising expenses are billions and billions of dollars in an industry worth 1.08 trillion in 2016. READ MORE

  6. 10. Reshaping the Man in the Mirror: The effects of challenging stereotypical male portrayals in advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mikaela Knutson; Matilda Waldner; [2017]
    Keywords : norm-breaking ads; gender role stereotypes; menvertising; femvertising; firm-level effects;

    Abstract : Norm-breaking gender portrayals in advertising is a relatively new phenomenon. So far, researchers have mainly focused on the implications of ads that challenge female gender role and body stereotypes; a concept known as femvertising, that has been shown to have positive effects on both brands and consumers. READ MORE