Essays about: "Tom Jaeger"

Found 1 essay containing the words Tom Jaeger.

  1. 1. Release Timing In Music Industries: A Conceptual Model & Theorization - Including A Discussion Of Practices In The Swedish And German Music Market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Tom Jaeger; [2015]
    Keywords : music industry; marketing; timing; release strategy; business model;

    Abstract : Release Timing is important for commercial success of a product. In the music industry, one can see record companies worldwide thus struggling to detect ever-revenue-optimizing strategies for their release timing models. In order to cater to changed consumption patterns due to digitalization, different release timing strategies come to life. READ MORE