Essays about: "Types of loyalty"

Showing result 11 - 15 of 49 essays containing the words Types of loyalty.

  1. 11. The Effects of Online and Offline Customer Experiences on Customer Loyalty in Chinese Fresh E-commerce

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Zhiqiu Ye; Xinyi Chen; [2020]
    Keywords : Fresh e-commerce; Online customer experiences; Offline customer experiences; Customer loyalty; China;

    Abstract : With the gradual upgrade of fresh food consumption in China, the integration of online platforms and retail entities has brought more convenient and diverse fresh food consumption experiences to customers. This thesis is to explore how the customers loyalty in Chinese fresh e-commerce are affected by online and offline customer experience. READ MORE

  3. 12. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

  4. 13. How to add value to products: the experience economy perspective : A research on how companies could add value to their products using the experience economy

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Pavel Ordenov; Lina Abu-Sbiekh; Anton Boiarshinov; [2020]
    Keywords : Experience economy; Types of experience; Co-creation; Gamification; Digitalization; Retail industry; Clothing; Nike; Benetton Group; Louis Vuitton.;

    Abstract : Nowadays the world is on the verge of another significant migration of value, the value for corporate world is shifting from providing services to staging experiences for customers. Since it is vital to understand the main characteristics and components of the impending environment, this research is carried out. READ MORE

  5. 14. Electronics Retail Store Atmospherics: A Consumer Type Comparison : A Quantitative Study of Consumer Types and Their Valuation of Sensory Cues

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Soprani; Martin Tsilfidis; [2019]
    Keywords : Sensory Marketing; Consumer Types; Utilitarian; Hedonic; Atmospherics; Electronics Store; Retail Marketing;

    Abstract : Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. READ MORE

  6. 15. Is there a need to stabilize Flexible Working Arrangements? A qualitative case study within the Swedish public sector

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Andreasson; Sara Hansson; [2018-07-03]
    Keywords : Flexible Working Arrangements; Boundary Theory; Technology; wedish Public Sector;

    Abstract : Work-life flexibility has influenced the way work is organized in modern organizations, which has led to a widespread adoption of the concept Flexible Working Arrangements (FWAs). While FWAs is a well-researched area, there are still significant limitations in previous literature. READ MORE