Essays about: "Types of loyalty"

Showing result 16 - 20 of 49 essays containing the words Types of loyalty.

1. 16. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
   Keywords : ;

   Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

3. 17. Loyalty program in a collegial sports context: promoting student fan behavior through rewards strategies

   University essay from Malmö högskola/Fakulteten för lärande och samhälle (LS)

   Author : Max Lundmark; [2017]
   Keywords : College sports; Loyalty programs; Psychology;

   Abstract : Författare: Max Lundmark Handledare: Bo Carlsson, Gun Normark. Nyckelord: Loyalty/rewards programs, reinforcement, consumer behavior. Syfte: Syftet med studien är att undersöka hur amerikanska universitet använder lojalitetsprogram. READ MORE

4. 18. Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity

   University essay from Umeå universitet/Företagsekonomi

   Author : Johan Palmqvist; [2017]
   Keywords : Consumer based brand equity; Corporate ability; CSR; reputational crisis; quantitative;

   Abstract : A brand reputation is constantly in danger of being tarnished whether it is by their owninability to meet consumers’ standard when it comes to product quality, their disregardfor ethical business, or being unlucky with the force of nature. But one crisis is seldomlike another, and neither are their effects. READ MORE

5. 19. Dimensions of Transcultural and Multicultural Marketing Campaigns

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Hiller Oscar; Katsavria Charikleia; [2017]
   Keywords : Transcultural marketing; Multicultural marketing; Social media; Social media selection;

   Abstract : Marketers attempting to please a large part of the population in order to gain more customers, already have a demanding job. However, things get even more complicated when the population consists of a variety of cultures, such as in Sweden. READ MORE

6. 20. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Amanda Simmeborn; Paulina Åberg; [2016]
   Keywords : Customer frustration; Satisfaction construct; Frequent flyer program;

   Abstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE