Essays about: "Value-driven"

Showing result 1 - 5 of 27 essays containing the word Value-driven.

1. 1. Web Interface for Systems Engineering DesignTools – A web application for facilitating the collaboration between business- and engineering teams

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Erik Berg; Oscar Hedenäs Bennet; William Hugo; Albin Karlsson Landgren; Isak Magnusson; David Salmo; [2023-03-03]
   Keywords : Value driven design; BPMN; Discrete event simulation; Web interface; System engineering design; ISO 15288; Python; React;

   Abstract : The interest in improving and optimising project planning and execution is currently large. The Value-Driven Design methodology of Systems Engineering aims to help with this through a focus on measuring value from early stages of projects. READ MORE

3. 2. Value Driven Design for Development of Social Network Sites for LGBTQ+ users : A focus group study about local LGBTQ+ community values and design prospects for Social Network Sites

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Jack Dahlén; [2022]
   Keywords : LGBTQ ; Value Sensitive Design; Focus groups; SNS; Digital well-being;

   Abstract : Social network sites (SNS) were developed during the 90’s and got popularized in the mid 2010’s. SNSs are social platforms, where users can create a profile, add a network of contacts and communicate online. READ MORE

4. 3. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

   University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Author : Maja Lundgren; [2022]
   Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

   Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE

5. 4. Mending the end-goal paradox of social and commercial marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Nuria Budesca Alameda; [2022]
   Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

   Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE

6. 5. Talk about value, not product... : The solution to widen the sales pipeline?

   University essay from Umeå universitet/Företagsekonomi

   Author : Malin Väringstam; Annina Wede; [2021]
   Keywords : Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

   Abstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE