Essays about: "Visual merchandising"

Showing result 11 - 15 of 17 essays containing the words Visual merchandising.

  1. 11. HOW SAUDI ARABIA CONSUMER PERCEIVES INTERNATIONAL BRANDS THROUGH SHOP WINDOW DISPLAYS?

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : MIGLE GAURILCIKAITE; [2014]
    Keywords : Consumer behaviour; visual merchandising; country of origin; window displays; Saudi Arabia; Islamic marketing; marketing; international brands.;

    Abstract : Research on consumers’ attitude on shop window displays is still a sphere that lacks attention from researchers in the field of consumer behaviour. Moreover, one of the most upcoming research fields recently is Islamic marketing field. READ MORE

  3. 12. Creative Windows - Worth Looking Into. A Quantitative Experiment on Window Displays.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linn Westerberg; Ulrika Häggarth; [2013]
    Keywords : window display; creativity; price offering; ; redesign frequency; communication effects; brand image; retail strategy; visual merchandising; shopping behavior; hedonic customers; willingness to pay; high street fashion;

    Abstract : As the retail environment becomes fiercer, increased pressure is put on the different parts of a retail strategy. Standing out in the crowd and being consistent throughout the retail tactics are two ways to increase the chances of keeping the brand visible, and the grip around the consumer intact. READ MORE

  4. 13. The Impact of ConsumerNavigation Behaviour on VisualAttention to Online Advertising

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : TERESIA SCHULLSTRÖM; [2013]
    Keywords : ;

    Abstract : The wide use of Internet has opened up many opportunities for advertisers. This has resulted in a multitude of ads in different format and contexts on everything from entertainment sites and online newspapers to search engine result pages (SERPs) and e-commerce websites. READ MORE

  5. 14. Creating a second hand store concept for the new generation -

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Eva Samuelsson; [2012]
    Keywords : second hand; retail design; visual merchandising; Red Cross; Kupan;

    Abstract : An action research based study focusing on the organization of Red Cross in Vänersborg Sweden and on increasing the sales in the second hand store by the help of retail design and visual merchandising theories. The study is conducted with the help of observations and interviews in Vänersborg and with the Red Cross Sweden. .. READ MORE

  6. 15. Effects of visual merchandising on young consumers' impulse buying behaviour

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : LAURENT HUBRECHTS; Beyhan Koktürk; [2012]
    Keywords : ;

    Abstract : .... READ MORE