Essays about: "Visual merchandising"

Showing result 6 - 10 of 17 essays containing the words Visual merchandising.

1. 6. The role of authenticity of user-generated content as part of the product presentation in an online shop : A qualitative study of the empirical case of H&M

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Mareike Leiser; Carola Gensert; [2019]
   Keywords : UGC - authenticity - Product presentation – online visual merchandising;

   Abstract : Background: The following thesis explores the use of UGC pictures as part of the product presentation in the online shop of a fashion retailer. Of interest are four variables and which influence these are having on the perception of the UGC pictures through the lens of authenticity. READ MORE

3. 7. Luxury experience offline and online - A qualitative study of luxury experience from offline to online through the paradox

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Matilda Mattsson; Marcus Löfvenberg; [2018]
   Keywords : Luxury experience; visual merchandising; online visual merchandising; luxury retail; Social Sciences;

   Abstract : This study has aimed to problematize how luxury retail brands transfer luxury experience from offline to online and to contribute with knowledge on how they visually communicate in two different communication mediums. This study has been based on two research areas within luxury retail brands, visual merchandising and online visual merchandising. READ MORE

4. 8. Do they have to be "boys" or "girls" - can't they simply be children?

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emelie Franzén; Anela Hamzic; [2018]
   Keywords : gender neutrality; norms; incongruity; visual merchandising; in-store marketing;

   Abstract : The gender debate has become more and more apparent in recent years, not least in the fashion industry for children. Messages, prints, colors and not least how clothes are presented in the store has highly been discussed in media. READ MORE

5. 9. Branded Windows : The Semiotics of a Window Display

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Mariia Lakanen; [2016]
   Keywords : Brand Identity; Fashion Retail; Window Display; Visual Merchandising; Visual Communication; Semiotics;

   Abstract : The objective of this study was to analyze the visual communication of fashion brand identity through the concept of window displays. Window displays are often categorized as an aspect of a much larger concept of visual merchandising that should be seen as a crucial part of the entire marketing communications. READ MORE

6. 10. Visual merchandising of organic versus non-organic products in supermarkets : A study of Coop, Willys and ICA

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Alma Bolmstedt Svanqvist; Malin Carlén; [2015]
   Keywords : Visual merchandising; Supermarkets; Groceries; Organic food.;

   Abstract : Abstract Title: Visual merchandising of organic versus non-organic products in supermarkets Authors: Alma Bolmstedt Svanqvist & Malin Carlén Supervisor: Mikael Hilmersson Examiner: Thomas Helgesson Level: Bachelor thesis - Marketing Keywords: Visual merchandising, Supermarkets, Groceries, Organic food. Research question: ”How and why do supermarkets distinguish and implement the presentation and visual merchandising of organic food from non-organic food?” Purpose: The purpose of this research is to provide new theoretical contribution of how the major food chains are working with visual merchandising and specifically how they differentiate organic products from non-organic products. READ MORE