Essays about: "advantage of competition"

Showing result 16 - 20 of 273 essays containing the words advantage of competition.

  1. 16. The micro consulting business in Sweden : A multiple-case study of content marketing methods used to attract potential customers

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Jesper Björling; Elias Lindahl; Jonathan Persson; [2022]
    Keywords : Micro consulting enterprises; Content marketing; Acquiring customers; Customer identification; MCE’s Content Marketing Model;

    Abstract : Background:  In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. READ MORE

  3. 17. How eco-efficiency can be achieved through digitalisation: A study of Swedish SMEs in the logistics industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Alicia Seah; Ezekiel David Gowon; William Eggenkamp; [2022]
    Keywords : Digitalisation; Eco-Efficiency; SME; Logistics; Sweden; Sustainable Development; Resource-Based View; Digitalisation Capabilities;

    Abstract : In the current literature, a gap is identified concerning how SMEs can achieve eco-efficiency through digitalisation. This study sets out to explore how firms can achieve eco-efficiency objectives by employing digitalisation as a resource. READ MORE

  4. 18. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    University essay from Göteborgs universitet/Graduate School

    Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

    Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

  5. 19. Up in the Cloud : Exploring small and medium-sized enterprises cloud computing adoption factors

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cajsa Ljungberg; Sara Olsson; [2021]
    Keywords : Cloud Computing; Small and Medium-sized Enterprises SMEs ; Software-as-a-Service SaaS ; Adoption Factors;

    Abstract : Background: The intense growth of data that is continuously expanding has resulted in SMEs using cloud computing to store, process and analyze data. Thus, a critical element is for SMEs to understand the value of cloud computing and the factors influencing the adoption decision. READ MORE

  6. 20. Foregin Direct Investment and competition from low wage countries

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Fanny Friis-Jespersen; [2021]
    Keywords : FDI; MNE; laborcost; wage; low-wage; Business and Economics;

    Abstract : Foregin Direct Investment, FDI is often seen to be an important factor to economic growth across the globe. It gives Multinational Enterprises the opportunity to come closer to their customers, but also a chance to achieve economies of scale. READ MORE