Essays about: "advertising and web"

Showing result 21 - 25 of 55 essays containing the words advertising and web.

  1. 21. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Rebecca Nilsson; Christa Alanko; [2018]
    Keywords : Search Engine Marketing; Search Engine Advertising; Search Engine Optimization; Search Behavior; Generation X; Generation Y;

    Abstract : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. READ MORE

  3. 22. English Influence in Swedish Advertising: A Comparative Study of Recent English Loanwords and Swedish-English Code-Switching in the Printed and Online Versions of Five Magazines and Newspapers

    University essay from Lunds universitet/Engelska

    Author : Emily Hesselmark; [2018]
    Keywords : code-switching; loanwords; advertising; Languages and Literatures;

    Abstract : This paper investigates to what extent Swedish-English code-switching and recent English loanwords occur in the printed and online versions of five newspapers and magazines. The newspapers and magazines that were included are Aftonbladet, Amelia, Elle, Café, and Helsingborgs Dagblad. READ MORE

  4. 23. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Leva Lorenzo; [2017]
    Keywords : E-commerce; Japan; Amazon; Rakuten; International Marketing; Marketing Mix; Web Content Analysis; Social Sciences;

    Abstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE

  5. 24. A web portal with usersubmitted content : Creating a web portal and minimizing its need for administrative work

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Daniel Winge; Christer Winge; [2017]
    Keywords : Web portal; Software; Administration; Minimal; Minimize; Degree project; Webbportal; Mjukvara; Administration; Minimera; Minimal; Examensarbete;

    Abstract : A web portal that publicly displays user-submitted content requires administration in order to ensure undesired content, that is potentially malicious, is excluded. Other administrative aspects that come with a web portal with user-submitted content include user-support and service maintenance. READ MORE

  6. 25. Beacons for online advertising : An approach using a plugin

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Albin Friedner; Alexander Nikalayeu; [2017]
    Keywords : Beacons; Android; Plugins; Bluetooth; Retargeting; Physical Web; Beacons; Android; Insticksprogram; Bluetooth;

    Abstract : Beacons are small devices that can broadcast messages using Bluetooth and other communication technologies using low power consumption. Beacons technology started to emerge lately and many companies has started to see opportunities. One usage of beacons is improving online advertising by using localized information. READ MORE