Essays about: "advertising and web"

Showing result 11 - 15 of 55 essays containing the words advertising and web.

1. 11. The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oliver Hillqvist; Amanda Johnsson Östergren; [2020]
   Keywords : Privacy; trust; social media; invasiveness; usefulness; personalized marketing;

   Abstract : Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. READ MORE

3. 12. “Follow us into basic training” - Discourse analysis on the construction of female soldiers in the German Armed Forces’ recruitment advertising

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Felix Michael Schorge; [2020]
   Keywords : gender and the military; female soldiers; discourse analysis I; German Armed Forces; Die Rekrutinnen;

   Abstract : After ending the formal exclusion of women from the German Armed Forces (GAF) in 2000, female soldiers continued to retain an outsider status through a marginalizing visual representation in public self-imaging by the GAF. For this reason, the research explores whether the currently constructed image of public self-advertising alters the previous exclusionary practice. READ MORE

4. 13. Analysis of Chinese millennial consumers' preference for online advertising channel in China

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
   Keywords : Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

   Abstract : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. READ MORE

5. 14. Digital Marketing for Conversion Rate Optimization : Prioritizing Efforts for SMEs with Consideration to Information Overload

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Jenny Nilsson Vestola; Karolina Vennström; [2019]
   Keywords : Digital Marketing; Conversion Rate Optimization; Customer Journey; Information Overload;

   Abstract : Digital marketing involves several channels that represent important touchpoints across the customer journey which SMEs must prioritize and invest in effectively. However, SMEs can struggle with limited resources of time, budget and knowledge which makes successful implementation of digital marketing and conversion rate optimization difficult. READ MORE

6. 15. Reinforcement Learning for Real Time Bidding

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Erik Smith; [2019]
   Keywords : Reinforcement learning; Markov decision process; value iteration; policy gradient; real time bidding; Technology and Engineering;

   Abstract : When an internet user opens a web page containing an advertising slot, how is it determined which ad is shown? Today, the most common software-based approach to trading advertising slots is real time bidding: as soon as the user begins to load the web page, an auction for the slot is held in real time, and the highest bidder gets to display their advertisement of choice. Auction bidding is performed by different demand side platforms (DSPs). READ MORE