Essays about: "advertising and web"
Showing result 6 - 10 of 55 essays containing the words advertising and web.
-
6. White Nicotine Pouches of Freedom?
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. READ MORE
-
7. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective
University essay from Högskolan i HalmstadAbstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE
-
8. Profile based evaluation of what different browsers and browser extensions may be able to learn about a user
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : Information leakage online has become a marketplace where companies can profile users to gain revenue from personalized advertising. This thesis offers a deeper analysis into what part the browsers Chrome and Firefox play in this targeted advertising. READ MORE
-
9. Privacy and user profiling : Profile-based evaluation of what different third party services may learn about a user
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : Online behavioural targeted advertising has become a leading method to increase theeffectiveness of advertisement online. The advertisement is based on information aboutusers’ internet activities collected by third party tracking services. READ MORE
-
10. Does the cookie taste good when learning what it consists of? : A quantitative study on online behavior advertising and generation X & Ys attitude regarding it
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to investigate the different consumption attitudes of generation X & Y and their privacy concerns regards to company’s use of online behavior advertisement (hereafter referred to as OBA) Research questions: RQ1. What are the differences in consumption behavior between generations X and Y regarding the effect of OBA? RQ2. READ MORE
