Essays about: "advertising and web"

Showing result 16 - 20 of 55 essays containing the words advertising and web.

1. 16. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Marléene Johansson; Emma Persson; [2019]
   Keywords : Impulse buying; Impulsive buying behavior; Generation X; Generation Y; Apparel online purchases; Revised CIFE;

   Abstract : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. READ MORE

3. 17. Asset Finder: A Search Tool forFinding Relevant Graphical AssetsUsing Automated Image Labelling

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Max Perea Düring; Anton Gildebrand; Markus Linghede; [2019]
   Keywords : ;

   Abstract : The creation of digital 3D-environments appears in a variety of contexts such as movie making, video game development, advertising, architecture, infrastructure planning and education. When creating these environments it is sometimes necessary to search for graphical assets in big digital libraries by trying different search terms. READ MORE

4. 18. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Karolina Gibała; Aleksandra Gujda; [2018]
   Keywords : trustworthiness; Instagram; sponsored; non-sponsored; perception; product advertisement;

   Abstract : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. READ MORE

5. 19. Metadiscourse in advertising : Persuasion in online advertisements of makeup brands.

   University essay from Linnéuniversitetet/Institutionen för språk (SPR)

   Author : Maja Gustafsson; [2018]
   Keywords : Metadiscourse; makeup; advertisement; e-commerce; pragmatics; persuasive language.;

   Abstract : E-commerce has exploded and with that also advertisements online. To get customers to stay as customers with your company, advertisements become more and more persuasive. To measure this persuasion metadiscourse has been used as a method for this investigation. READ MORE

6. 20. Google Ads: Understanding millennials' search behavior on mobile devices

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jennifer Claesson; Henrik Gedda; [2018]
   Keywords : Marketing Communication; Search Engine Marketing; Sponsored Search Results; Organic Search Results; Attitudes;

   Abstract : Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. READ MORE