Essays about: "brand sustaining"
Showing result 1 - 5 of 13 essays containing the words brand sustaining.
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1. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE
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2. The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. READ MORE
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3. Staff retention in the field of engineering consultancy : A case study in a Swedish engineering consulting firm
University essay from Högskolan Dalarna/FöretagsekonomiAbstract : Purpose The purpose of this case study is to explore the measures which the engineering consulting firm use to retain their employees for sustaining competitive advantage. The key focus of the research is to address the reasons for high employee turnover and connect these reasons with the measures to retain employees to maintain a low employee turnover for sustained competitive advantage. READ MORE
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4. Cause-brand alliances in the fashion industry : The challenging road after the alliance is over. A case study on Gina Tricot’s CBA with UNICEF
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to identify, define and describe the challenges of sustaining positive brand equity gained as an outcome of Cause-brand alliances. Therefore, this study is conducted from the perspective of companies engaging in Cause-brand alliances, with the aim to provide academic and managerial implications of managing brand equity over time following a Cause-brand alliance. READ MORE
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5. Digital marketing and its effects on Start-up business
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : The aim of this thesis is to research the value and influence of digital marketing on the competitive establishment of start-up companies. The research would further explore whether digital marketing can have a substantial effect on the growth of start-ups, enhance brand recognition, gain consumer loyalty, and strengthen customer relationships. READ MORE