Essays about: "Sofia Steerling"

Found 1 essay containing the words Sofia Steerling.

  1. 1. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Steerling; Louise Edlund; [2023]
    Keywords : brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

    Abstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE