Essays about: "comparing media"

Showing result 1 - 5 of 183 essays containing the words comparing media.

  1. 1. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Tracy Najjuko; [2023]
    Keywords : Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE

  3. 2. A Comparative Study of Responsiveness of Native Applications and Progressive Web Applications

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Michell Dib; [2023]
    Keywords : Progressive Web Application; Native Application; Mobile Apps; Responsiveness; Progressiv webbapplikation; Nativa applikation; Mobilapplikationer; Responsivitet;

    Abstract : The development of Progressive Web Applications (PWAs) as opposed to Native Applications (NAs) has experienced a significant shift in recent years in the mobile application market. PWAs are more and more common since they are affordable, simple to use, and cross-platform compatible. READ MORE

  4. 3. Sentiment-Driven Cryptocurrency Price Prediction : A Comparative Analysis of AI Models

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Jammithri Kotapati; Suma Vendrapu; [2023]
    Keywords : Artificial Intelligence; Cryptocurrency Prices; News Articles; Sentiment Analysis; Social Media Posts. ii;

    Abstract : Background: In the last few years, there has been rapid growth in the use of cryptocurrency, as it is a form of digital currency and was developed using blockchain technology, so it is almost impossible to counterfeit cryptocurrency. Due to these features, it has attracted a lot of popularity and attention in the market. READ MORE

  5. 4. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
    Keywords : Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

    Abstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE

  6. 5. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Deline Fredriksson; Matilda Eriksson; [2023]
    Keywords : Generative AI; AI visualisation tools; Artificial Intelligence; ChatGPT; DALL·E; Social Media; Content Creation; Digital Marketing; AI-generated content; Social Sciences;

    Abstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE