Essays about: "consumer base perspective"

Showing result 1 - 5 of 26 essays containing the words consumer base perspective.

  1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 2. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Viberg; Louise Halldén; [2023]
    Keywords : Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

    Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE

  4. 3. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
    Keywords : Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

    Abstract : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. READ MORE

  5. 4. Energy-efficient HVAC solution-sets for low-energy apartment buildings in Nordic climates - An analysis of an affordable housing project

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Laurence Gibbons; [2021]
    Keywords : Heating; Ventilation; Free cooling; Borehole; Ground source heat pump; Compact unit; Solar thermal collector; District heating; Underfloor heating; Radiators; Convectors; Thermal energy storage; Norway; Sweden; Finland.; Technology and Engineering;

    Abstract : To meet the aims of the Paris climate agreement, it is necessary to reduce energy use in buildings. Efficient HVAC systems are a critical part in achieving a low delivered energy use. READ MORE

  6. 5. Transition of non-production facilities towards carbon-neutrality A Case Study- Volvo CE’s Customer Center

    University essay from Linköpings universitet/Energisystem

    Author : Abdulhamid Aliahmad; Aisiri Mohan; [2020]
    Keywords : Carbon Neutrality; GHG protocol; Greenhouse Gases GHG ; Attributional life cycle assessment aLCA ; Consequential life cycle assessment cLCA ; Carbon Dioxide CO₂ .;

    Abstract : Research on historical developments that lead to the establishment of global organizations for climate change has shown that the phenomenon of surface temperature is not a new topic of focus. Increased policy restrictions, brand image, fear of resource scarcity, growing market trends towards sustainability and consumer awareness are among the several external factors that have influenced the growing research in corporate transition towards carbon neutrality. READ MORE