Essays about: "consumer choices"

Showing result 21 - 25 of 148 essays containing the words consumer choices.

  1. 21. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

    University essay from Jönköping University

    Author : Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
    Keywords : Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

    Abstract : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. READ MORE

  3. 22. Nudging inom ICA : ett verktyg för att främja hållbar konsumtion?

    University essay from SLU/Dept. of Economics

    Author : Ellen Hedlund; Natalie Hjertberg; [2023]
    Keywords : Nudging; hållbarhet; dagligvaruhandel; konsumtion; konsumtionsbeteende; beteendeförändring; ICA; sustainability; grocery retailing; consumption; consumption behavior; behavior change;

    Abstract : Syftet med denna studie är att undersöka hur nudging kan användas inom dagligvaruhandel för att främja hållbar konsumtion, med fokus på vilka möjligheter och utmaningar som kan synliggöras. Med hjälp av en kvalitativ forskningsmetod har intervjuer med ICA handlare och en hållbarhetscoach, visat på att det finns ett aktivt arbete gällande nudging i matbutikerna. READ MORE

  4. 23. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

  5. 24. Consumer Preferences for Alternative Powertrain in Construction Equipment - A Discrete Choice Analysis

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Mano Rajendran; Shivanand Ambalavanan; [2022]
    Keywords : Discrete choice analysis; Construction equipment; Consumer preference; sustainability; sustainable power;

    Abstract : Increased focus on sustainability and climate change has made reduction in CO2 emissions a priority across all industries. The construction equipment (CE) industry sees alternate powertrain technologies like battery electric and hydrogen fuel-cells as the solution to the climate problem and has therefore started investing in this domain. READ MORE

  6. 25. Consumer preferences for tofu characteristics in Sweden : a discrete choice experiment

    University essay from SLU/Dept. of Economics

    Author : Mira Janna Doro Weigel; [2022]
    Keywords : sustainable consumption; climate friendly food; plant-based proteins; willingness to pay; legumes; soya bean;

    Abstract : The extensive consumption of meat products is increasingly criticized as it is associated with environmental, ethical, and social dilemmas. This is closely related to production systems and factory farming, which lead to high emissions and strain on planetary boundaries. READ MORE