Essays about: "consumer irritation"

Showing result 1 - 5 of 9 essays containing the words consumer irritation.

  1. 1. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : The fast transforming world of technology has made the environment for Brand Management increasingly complex. To survive, brands need to raise the stakes, develop sharper strategies, provide holistic experiences, and gain a better understanding of their customers. READ MORE

  3. 2. Acceptable Ads guidelines, its effect on user experience and ad-noticeability

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Joel Weidenmark; [2020]
    Keywords : Acceptable Ads; Ad-noticeability; Ad-irritation;

    Abstract : The Acceptable Ads Standard is a set of guidelines developed by the biggest ad-blocker company AdBlock Plus as an attempt to alleviate the largest need for ad-blocking programs; ads being annoying, irrelevant, and too intrusive. The guidelines inflict rules regarding how ads can be presented in order to be acceptable, thereby not disturbing the consumer. READ MORE

  4. 3. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  5. 4. The Anatomy of a Paywall : Insights and recommendations on charging for online news

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Mattias Cederberg; [2019]
    Keywords : Interaction design; User experience; Journalism; News paywall; Interaktionsteknik; Användarupplevelse; Journalism; Betalvägg;

    Abstract : In the wake of digitalization and recent technological innovation, news consumers have increasingly moved to online spaces to access news. As changes in consumer behavior appear even within these new contexts, several legacy news publishers that are often linked with high journalistic quality and trust are struggling to monetize on their content. READ MORE

  6. 5. Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Julia Högström; Ellen Wallin; [2017]
    Keywords : Online advertising; digital advertising; programmatic advertising; Real-time bidding;

    Abstract : Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. READ MORE