Essays about: "content creator"

Showing result 16 - 20 of 24 essays containing the words content creator.

  1. 16. C(GA):ing Through The Channel

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Stina Göransson; Ana Susic; [2016]
    Keywords : Consumer-generated advertising; Media Context; Paid Media; Owned Media; Earned Media;

    Abstract : Brands increasingly involve their consumers as creators of marketing activities. A popular approach has been to invite consumers to create advertising content via ad contests - where the outcome has been referred to as consumer-generated advertising. READ MORE

  3. 17. Consumer-generated Advertising on YouTube : A quantitative study examining the effects of endorser credibility and coupon proneness on brands

    University essay from Umeå universitet/Företagsekonomi

    Author : Rahel Jonsson Brajim; Tina Romanov; [2016]
    Keywords : ;

    Abstract : Consumer-generated advertising on YouTube is a developing phenomenon that in the last years has grown exponentially. Recent research by Holt (2016) suggests that well-known content creators on YouTube have a large impact on brands, so great that regular firms are unable to compete with these well-known content creators. READ MORE

  4. 18. D i g i t a l i z a t i o n a n d N e w B u y e r B e h a v i o r i s C h a n g i n g B 2 B R e l a t i o n s h i p M a r k e t i n g

    University essay from Lunds universitet/Produktionsekonomi

    Author : Tobias Olsson; Emil Uhlin; [2015]
    Keywords : Information; relationship marketing; content marketing; cross-sales; marketing automation; lead scoring; predictive analysis; data-driven analysis; buyer insight.; Technology and Engineering;

    Abstract : Problem definition: The increasingly informed customer will lead to an even greater demand for expertise and knowledge of marketers. Firms need to find new ways to utilize the informed customer as a co-creator of value by more proficiently analyzing behavior, both online and offline. READ MORE

  5. 19. The YouTuber : A Qualitative Study of Popular Content Creators

    University essay from Umeå universitet/Institutionen för informatik

    Author : Mattias Holmbom; [2015]
    Keywords : youtube; social media; online; popularity; success; content creator; gaming; video games; qualitative; interviews;

    Abstract : Den sociala videoplattformen YouTube firar i år sitt 10-årsjubileum och har under den tiden bildat en kraftfull kultur. Över en biljard användare som delar och tittar på videoklipp innebär att tusentals individer kan kalla webbplatsen YouTube för sin arbetsplats. READ MORE

  6. 20. A End-User Programming System For Creating Adventure Games

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Christoffer Ekeroth; [2015]
    Keywords : ;

    Abstract : In today’s always online, always connected world we consume more digital media than ever before. As part of this development, social media has blurred the line between producer and consumer, giving anyone with an Internet connection the opportunity to reach out to millions of users. READ MORE