Essays about: "corporate reputation impact"

Showing result 1 - 5 of 47 essays containing the words corporate reputation impact.

1. 1. Changes in Corporate Reputation through Corporate Social Responsibility and its Impact on Stakeholders

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Kiana Blokzijl; Benjamin Ghaffarzadeh; [2023]
   Keywords : Corporate reputation; corporate social responsibility; stakeholders; corporate reputation impact;

   Abstract : Research question:   How do changes in corporate reputation created through corporate social responsibility impact stakeholders? Purpose:    This paper focuses on the impact of corporate reputation on stakeholders. The first objective is to identify stakeholders impacted by changes in corporate reputation created through CSR-related actions. READ MORE

3. 2. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

   University essay from SLU/Dept. of People and Society

   Author : Oscar Abelin; [2022]
   Keywords : csr communication; stakeholders; business returns;

   Abstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE

4. 3. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
   Keywords : Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

   Abstract : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. READ MORE

5. 4. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
   Keywords : Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

   Abstract : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. READ MORE

6. 5. Sustainable Innovation as the driving force in the formation of corporate image

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Umar Javed; Muhammad Imran Shahid; [2022]
   Keywords : Sustainable Innovation and Corporate image;

   Abstract : The purpose of this research is to discover and examine the impact of sustainable innovation on corporate image. This paper aims to check the influence of eco-friendly innovations on the reputation of the business and then how consumers perceive and think about the business and to discover the level of this influence on small and large businesses in Pakistan we collected data from 65 employees of diverse organization through a survey questionnaire, and the results are obtained through different tests performed on SPSS. READ MORE