Essays about: "crm in e business"

Showing result 6 - 10 of 16 essays containing the words crm in e business.

  1. 6. Critical Success Factors for Integration of Enterprise Resource Planning System

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kambiz Kafi; [2018]
    Keywords : ERP; Legacy System; Critical Success Factors CSF ; Business Process Changes; Strategic and Tactic CSFs; Software Configuration; Software Alignment; Integration of ERPs;

    Abstract : Title: Critical Success Factors for Integration of Enterprise Resource Planning System   Level: Student thesis, final assignment for Master Degree (one year) in Business Administration   Author: Kambiz Kafi   Supervisor: Dr. Maria Fregidou-Malama   Examiner: Dr. READ MORE

  3. 7. Machine-Learning Techniques for Customer Recommendations

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Felix Glas; [2015]
    Keywords : k-Means Clustering; Decision Tree; C4.5; k-Nearest Neighbors; Apriori; Clustering; Machine Learning; Customer Prediction; Recommendation Engine; CRM; Classification; Technology and Engineering; Mathematics and Statistics;

    Abstract : Today, there is a demand for automated procedures for predicting future customers using recommendation engines in the customer relationship management market. There are already functions commonly available for finding “twins”, i.e. READ MORE

  4. 8. Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kajsa Påhlman; Emilia Waldenskiöld; [2013]
    Keywords : E-commerce; CRM; personalized marketing; consumer culture theory; privacy concerns.; Business and Economics;

    Abstract : When consumers today navigate and shop online they meet different types of advertisements, both directly on the e-commerce website and through other channels. Many companies use personalized marketing as a way to create relationships with consumers. However, personalization today is a sensitive area and often twinned with privacy issues. READ MORE

  5. 9. Investigation of CRM in e-business : From a B2C Fashion Companies' Perspectives

    University essay from IHH, Informatik

    Author : Isdora Dire; Dalida Samano; [2012]
    Keywords : Customer Relationship Management; B2C; Fashion Companies; e-business;

    Abstract : Customers are no longer what they use to be in the past, they are now highly educated, more specialized and more highly influenced by global culture than ever before. For businesses to be able to win the heart of customers, they need to do extra because these customers are the pillar that holds the organizations. READ MORE

  6. 10. Impact of Customer Relationship Management on Product Innovation Process

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yelin Li; Thu Sang Nguyen Thi; [2012]
    Keywords : customer relationship management CRM ; product innovation;

    Abstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE