Advanced search

Showing result 1 - 5 of 86 essays matching the above criteria.

  1. 1. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Benjamin Farnworth; Edward Williams; [2023]
    Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

    Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE

  3. 2. A Mixed-Methods Explanatory Analysis Embracing Modularisation, Lean, Organisational Collaboration and Communications for Lead Time Reduction

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Patrik Flygare; Thomas Danielsson; [2022]
    Keywords : Modularisation; Lean; Organisation; Mixed methods; Abductive; Complexity; DFA; CODP;

    Abstract : Customers' demand and more customisable products create challenges for companies that need a higher degree of flexibility in their processes to handle the variation. A modular product architecture helps companies customise their product by swapping and sharing components, simultaneously adapting mass production strategies to reduce cost and production time. READ MORE

  4. 3. Fashion marketing's role in purchase pressure

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sara Hjälmeby; Sophie Vigren; [2022]
    Keywords : Fashion; Purchase Pressure; Marketing Communications; Overconsumption; Sustainable Branding;

    Abstract : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. READ MORE

  5. 4. Handover Communications in Software Operations - A Qualitative Study

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Chad Todd; [2022]
    Keywords : Handover Communications; Common Ground; Joint Activity; Software Systems; Software Operations; Adaptive Capacity; Confidence; FLMU06; Technology and Engineering; Social Sciences;

    Abstract : The passing of information through handover communications is essential in many workplaces. Such handover communication is for example crucial in health care institutions, in nuclear power and in software operations. Handover communications in software operations happen on a daily basis much like in health care. READ MORE

  6. 5. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

    Author : Ingrid Wendin; Per Bark; [2021]
    Keywords : data; serve; sales; industrial sales; data driven; data-driven; big data; decision-making; sales process; sales opportunity; challenge; improve; efficiency; KAM; access; digitalization;

    Abstract : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. READ MORE