Essays about: "customer loyalty at Banking"

Showing result 1 - 5 of 6 essays containing the words customer loyalty at Banking.

  1. 1. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
    Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

    Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

  3. 2. The Impact of Virtual Agents on Customer Loyalty in Major Swedish Banks

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Oskar Bladh; Hedvig Henrekson; Ida Modée; [2018]
    Keywords : Customer Loyalty; Banking Sector; Customer Service; Artificial Intelligence; Virtual Agents;

    Abstract : Abstract Background Since the emergence of digital banking, the financial sector has experienced a significant transformation in both how business is conducted and how services are provided to customers. Previous literature has examined how new technologies and the digitalization of banks' customer service affect customer loyalty. READ MORE

  4. 3. Corporate customer loyalty within the banking sector: The case of SEB

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sofia Björk; [2015]
    Keywords : Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

    Abstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE

  5. 4. Future Payment Solutions in Sweden – Critical Success Factors and Scenarios from a Stakeholder Perspective

    University essay from Lunds universitet/Produktionsekonomi

    Author : Carl Bertilsson; Fredrik Hult; [2013]
    Keywords : Mobile Payments; Proximity Payments; Remote Payments; Contactless Mobile Payments; NFC; QR; Mobile Payment Standards; Digital Payment Value Chain; Technology and Engineering;

    Abstract : Mobile payments have become an increasingly hot topic due to the wide availability of smartphones and mobile internet on the Swedish market. Banks have historically enjoyed a monopoly position in payments, but have recently seen new entrants contending for a share of the market as payments go mobile. READ MORE

  6. 5. Customer Loyalty - A case study of Swedbank and Länsförsäkringar Bank

    University essay from IHH, Företagsekonomi

    Author : Adisa Sahinovic; Rita Marogy; Amela Buljubasic; [2012]
    Keywords : bank; customer loyalty; Swedbank; Länsförsäkringar; niche; commercial; CRM; customer relationships;

    Abstract : Background: The banking industry is a classic service industry where companiesand customers meet and where their interactions take placedaily. There are many reasons why an unsatisfied customer canchange company to a competitor and the customers that are loyalchoose to stay for certain reasons. READ MORE