Essays about: "customer orientation thesis"

Showing result 1 - 5 of 56 essays containing the words customer orientation thesis.

  1. 1. Operationalizing a Market in Transit: How Multiple Accounting Calculations Mediate Multiple Rationales of the Market

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Hannes Högmark; Axel Jönsson; [2023]
    Keywords : Customer Accounting; Customer Costing; Market Orientation; Customer Orientation; Mediating Instruments;

    Abstract : This thesis aims to understand how accounting calculations are used to operationalize the market in an intra-organizational value chain. Building on a case study, TransportCo is followed in its efforts to go from a stable market towards meeting a new uncertain market. READ MORE

  3. 2. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Samia Dahir Idriss; [2023]
    Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

  4. 3. From Seed to Success: The Role of Venture Capital on Startup Innovation

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Felix Kelter; Jasper Miessler; [2023]
    Keywords : lean startup; lean startup capabilities; innovation; innovation management; venture capital;

    Abstract : This master thesis aims to investigate the influence of venture capital (VC) on the innovation practices of early-stage startups. The research was conducted because existing literature lacks a comprehensive understanding of the "how" behind the influence of VCs from a startup perspective, as current scholars assess the impact from an investor side. READ MORE

  5. 4. Variations in working capital management in Croatia and Finland

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Luka Kristijan; Max-Erik Viking Björkqvist; [2023]
    Keywords : Working capital management; Cash management; Inventory management; Accounts receivable management; Accounts payable management; Mixed-method research; Variations; Croatia; Finland; Business and Economics;

    Abstract : This thesis investigates the variations in working capital management between Croatian and Finnish companies across different sizes. The study aims to gain a comprehensive understanding of the factors influencing these variations and the underlying reason behind them. READ MORE

  6. 5. Stimulating employee-driven innovation - Exploring enablers for employee-driven innovation and the contribution of formal and informal innovation activities - a qualitative single-case study

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Karlsson; Klara Thorén; [2022-08-05]
    Keywords : Employee-driven innovation; inclusive innovation; consultancy industry; enablers for employee-driven innovation; formal innovation activities; informal innovation activities;

    Abstract : Innovation is a concept that has received an increased amount of attention in recent years. The concept of innovation has also developed to include a wider range of participants, including for example both open innovation and customer-oriented innovation. READ MORE