Essays about: "customer relationship management in 2009"

Showing result 6 - 10 of 33 essays containing the words customer relationship management in 2009.

1. 6. CRM Implementation in the Automotive Industry

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Dila Öner; Lorena Xhemali; [2009]
   Keywords : CRM;

   Abstract : Date:                  2009-05-27 Level:                 Master Thesis in International Business and Entrepreneurship, 15 ECTS Institution:        School of Sustainable Development of Society and Technology, Mälardalen University   Title:                  The Implementation of Customer Relationship Management (CRM) in the Automotive Industry   Supervisor:       Peter Ekman Research           Exploiting the stages of CRM implementation and looking into the obstacles faced Issue:                 during the deployment in order to recommend efficient usage of CRM.  Purpose:            The study aims to investigate how to implement Customer Relationship Management in the companies of the automotive industry and through the analysis of the CRM practices of these companies, to introduce how similar companies can achieve efficient usage of CRM as a business tool. READ MORE

3. 7. Supply Chain Development within Volvo Penta Chain : Development through Supplier Relationship Improvement

   University essay from Högskolan i Borås/Institutionen Ingenjörshögskolan

   Author : Sandra Mattsson; Ala Pazirandeh; [2009]
   Keywords : SCM; supplier relationship management srm ; B2B; strategic planning; supplier development; buyer-seller relationships;

   Abstract : In today global business market, concepts are moving towards inter-national and inter-firm in contrary to older days. This has made companies explore ways to leverage their supply chains, and to evaluate the role of suppliers in their activities. One result has been the increased outsourcing of activities and performance. READ MORE

4. 8. Customer Relationship Management Strategy in Swedish Football Clubs

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Samuel Sölgén; Daniel Wiklund; [2009]
   Keywords : CRM; Customer Relationship Management; Fan Relationship Marketing; Implementation process; Football Clubs; Supporter Loyalty;

   Abstract : Aim of the Thesis: To investigate the practice of using a CRM strategy in football clubs by comparing earlier successful and unsuccessful CRM implementations by football clubs and study fan relationship theories in a large Swedish football club, thereby presenting guidelines on how to further develop a CRM strategy in a Swedish football club.   Methodology: A quantitative approach and a qualitative approach have been used, first collecting empirical data on supporter views through a questionnaire further strengthened by gathering empirical data through an interview. READ MORE

5. 9. Value-Added Services in Third-Party Logistics : A study from the TPL providers’ perspective about value-added service development, driving forces and barriers

   University essay from IHH, Centre of Logistics and Supply Chain Management

   Author : Ilze Atkacuna; Karolina Furlan; [2009]
   Keywords : Third-Party Logistics; TPL; Value-Added Services; Service Development; Innovation;

   Abstract : Competition in the logistics service industry has constantly increased over the last decades which has lead to the traditional services offered by third-party logistics (TPL) providers becoming commodities and no longer offering attractive profit margins. When the company’s core product becomes a commodity, the company’s performance of supplementary services becomes vital for competitive advantage. READ MORE

6. 10. Laws, relations & education : A qualitative study of pension fund advising

   University essay from Handelshögskolan vid Umeå universitet

   Author : Johan Olsson; Tommy Åhlén; [2009]
   Keywords : Pension fund saving relationship marketing finance management laws education learning; Pension fonder sparande marknadsföring relationsmarknadsföring finans lagar utlärning utbildning;

   Abstract : In 2000, more then 4 million Swedish citizens were given the responsibility to invest a part of their earned money in the new premium pension system. With limited knowledge in financial markets was it now up to the people themselves to decide how to invest. Due to the citizens lack of knowledge lead them to a passive behavior. READ MORE