Essays about: "customer relationship management in 2009"

Showing result 11 - 15 of 33 essays containing the words customer relationship management in 2009.

  1. 11. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE

  3. 12. Relationship Management of key Customers - in B2B

    University essay from Internationella Handelshögskolan; IHH, Centre of Logistics and Supply Chain Management

    Author : Xueying Wu; Jingfang Zhao; [2009]
    Keywords : Customer Relationship Management; Supply Chain Management; Key customers; B2B;

    Abstract : .... READ MORE

  4. 13. The Distinct Characteristics and Strategic Impact of Emergent Projects in Large Organizations

    University essay from Handelshögskolan vid Umeå universitet

    Author : Lang-Hua Chiu; Henok Minas; [2009]
    Keywords : Emergent project; emergent strategy; strategic project management; project selection; project categorization system; project portfolio management;

    Abstract : Despite the many researches made on emergent strategies and project portfolio management, one can hardly find studies on the link between them. It can easily be assumed that emergent strategies and market dynamics have considerable effect on the portfolio of projects in organizations and, supposedly, give rise to emergent projects. READ MORE

  5. 14. Empowerment, Contextual Performance & Job Satisfaction -      A Case Study of the Scandic Hotels in Jönköping -

    University essay from IHH, Företagsekonomi; IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Sandra Alibegovic; Andrew Hawkins; Mitesh Parmar; [2009]
    Keywords : Job Satisfaction; Employee Empowerment; Contextual Performance; Hotel Service Industry; Scandic Hotels;

    Abstract : Purpose: The purpose of this study was to examine the relationship between job satisfaction among hotel employees as well as the relationship between employee empowerment and contextual performance behaviours. Background: Most managers and scholars emphasize that an organization’s most important tool for gaining a competitive advantage is its people and; in order for the firm to attain success employees must be involved and active. READ MORE

  6. 15. Building a niche company in recruitment industry, a case study of Swedish company Multimind AB

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Rungnapa Charoenrungsiri; Narana Charoenrungsiree; [2009]
    Keywords : niche; relationship marketing; customer value-focused management;

    Abstract : In this thesis, we aim to find out ways that Multimind’s create customer focused value and sustain the value in the recruitment industry and their customer relationship management in the niche market. Our purpose is also to study their strategy, policies and their organizational culture especially in customer focused value and relationship management in this service business. READ MORE