Essays about: "customer relationship management in 2009"

Showing result 16 - 20 of 33 essays containing the words customer relationship management in 2009.

1. 16. The Evolution of E-Commerce : How to develop a successful Strategy?

   University essay from Handelshögskolan BBS

   Author : Corey Olson; Antonia Rödel; [2009]
   Keywords : E-Commerce; Business-to-Business; E-commerce Strategy Development; Customer Relationship Management; Online Buying Process; Customer Segmentation;

   Abstract : E-commerce presents a new format for doing business. It creates an efficient, yet complex, system providing potential time and cost savings. The main question is then how a comprehensive strategy is developed to outline the new process. READ MORE

3. 17. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
   Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

   Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE

4. 18. Customer Needings : Finding the Relationship Gaps between Rolls Royce and their Industrial Customers

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Daniel Johansson; Patrik Fredriksson; [2009]
   Keywords : customer needings; Rolls Royce; B2B marketing; relationship marketing; industrial marketing; gaps; resources; activities; service management;

   Abstract : Purpose The purpose of this thesis is to investigate to what extent Rolls Royce in Kristinehamn manages to fulfil their customer needings. By identifying gaps between offerings and needings, the authors will give recommendations on how Rolls Royce can increase their customers' satisfaction by providing them with what they need. READ MORE

5. 19. CREATING A COMPETITIVE SUPPLY CHAIN: : EVALUATING THE IMPACT OF LEAN & AGILE SUPPLY CHAIN

   University essay from Akademin för innovation, design och teknik

   Author : Michael Eyong; [2009]
   Keywords : Competitive Supply Chain; Lean; Agility; Integration; Efficiency Effectiveness; Customer Satisfaction; Cooperation Collaboration.;

   Abstract : Market globalization and steep competition are increasing the need for more efficient and effective strategies in meeting evolving market demands. Adopting a more integrated approach to supply chain relationship management has been increasingly viewed as a way of meeting changing customer needs. READ MORE

6. 20. How to Promote Customer Loyalty of Chinese Mobile Telecom Operator : Case Study of China Mobile

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Yi Hao; Xiaoqin Yuan; Weiqing Zhang; [2009]
   Keywords : customer loyalty; customer satisfaction; perceived quality; customer value; switching cost; corporate image; Chinese mobile telecom industry; China Mobile;

   Abstract : Customer loyalty has been investigated in years, and its importance to corporate is understood by managers. The purpose of this paper is to find out what kinds of specific and concrete operational factors have an important impact on Chinese mobile telecom customer loyalty. READ MORE