Essays about: "customer s attitude"

Showing result 1 - 5 of 63 essays containing the words customer s attitude.

1. 1. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : YUAN HUANG; [2023]
   Keywords : Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

   Abstract : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. READ MORE

3. 2. Customer satisfaction and SST - How can these two factors come to be? : A quantitative research study on the impact of self service technology on customer satisfaction in the healthcare sector

   University essay from Umeå universitet/Företagsekonomi

   Author : Lovisa Sundin; Sai Bhalerao; [2022]
   Keywords : ;

   Abstract : The main purpose of conducting this study is to investigate the effects of factors capturingthe use of SST on attitude towards SST and customer satisfaction in the public healthcaresector. More specifically, the study examines the impact of technology readiness, needfor human interaction, perceived trust, perceived usefulness and perceived ease of use onattitude towards SST and customer satisfaction. READ MORE

4. 3. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : My Bui; Anh Tran; [2022]
   Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

   Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

5. 4. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

6. 5. Comparative Study of Mobile Payment Apps: Google Pay and PayPal using Nielsen’s Usability Heuristics

   University essay from

   Author : Lakshmi Srinidh Pachabotla; Cherishma Konka; [2022]
   Keywords : Google Pay; Heuristic Principles; Mobile Payment Apps; PayPal; Usability;

   Abstract : Mobile banking is a feature bringing customer transactions to the doorstep of mobile users by sitting at home. As the demand for mobile payment applications has increased, numerous payment applications are developed throughout the world. READ MORE