Essays about: "digital communication channels"
Showing result 1 - 5 of 113 essays containing the words digital communication channels.
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1. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media
University essay from Göteborgs universitet/Graduate SchoolAbstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE
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2. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. READ MORE
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3. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE
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4. Navigating the Evolving World of Fashion In-Game Advertising
University essay from Uppsala universitet/Medier och kommunikationAbstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE
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5. A command-and-control malware design using cloud covert channels : Revealing elusive covert channels with Microsoft Teams
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : With the rise of remote working, business communication platforms such as Microsoft Teams have become indispensable tools deeply ingrained in the workflow of every employee. However, their increasing importance have made the identification and analysis of covert channels a critical concern for both individuals and organizations. READ MORE
