Essays about: "dissertation on marketing communication"

Showing result 11 - 15 of 16 essays containing the words dissertation on marketing communication.

  1. 11. Cause related marketing : how does a cause-related marketing shape consumer perception, attitude and behaviour?

    University essay from Sektionen för Hälsa och Samhälle

    Author : Valentina Alcheva; Cai Yonggang; Zhao Lingyan; [2009]
    Keywords : cause-related marketing; consumer attitude; perception; buying behaviour; marketing communication;

    Abstract : American Express initiated a new marketing strategy twenty-five years ago. Forevery new card user the company donated one cent for the recovery of the Statueof Liberty. The success of the campaign exceeds the expectations. READ MORE

  3. 12. The World of Word-of-Mouth (WOM) – The Factors Influencing WOM Communication

    University essay from Sektionen för Hälsa och Samhälle

    Author : Canan Ibramovska; Kamila Weremko; [2008]
    Keywords : ;

    Abstract : In this study we try to answer the questions regarding factors that may have influence on Word-of-Mouth (WOM) referrals within the service industry. Aim of this paper is to explore relevant literature in search for factors that may influence WOM communication, create a model of factors that will be tested during the research and finally to gather both the theoretical and empirical data in the new model that describes observed factors. READ MORE

  4. 13. Kundrelationer på Internet : en utveckling av Skandias webbplats

    University essay from SLU/Dept. of Forest Products

    Author : Malin Skoglund; [2008]
    Keywords : relationsmarknadsföring; kundrelationer; försäkringsbranschen;

    Abstract : This study is made in cooperation with the insurance company, Skandia. Skandia is a part of Old Mutual group's Nordic division and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. READ MORE

  5. 14. "Scent and sensitivity" : Scent Marketing with regard to sensory hyper-reactivity

    University essay from Sektionen för Hälsa och Samhälle

    Author : Karin Kvist; [2008]
    Keywords : ;

    Abstract : Abstract: Scent marketing is an area of predicted growth, with almost endless possibilities. It can successfully be applied to products, premises, places and services. READ MORE

  6. 15. IFÖ - The perception through a corporate movie

    University essay from Institutionen för ekonomi

    Author : Elisabeth Andersson; Maria Hansson; [2005]
    Keywords : ;

    Abstract : The picture a company sends out is important. Corporate identity, corporate image and the corporate communication are three concepts linked together. The purpose with this dissertation was to examine a corporate movie done by Ifö, a company producing bath and toilet equipment, by looking at its identity, image and communication. READ MORE