Essays about: "dissertation on marketing communication"
Showing result 6 - 10 of 16 essays containing the words dissertation on marketing communication.
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6. THE ROLE OF COMMUNICATION IN THE REPOSITIONING STRATEGY OF A TOURISM DESTINATION. A CASE STUDY OF A FRENCH SKI RESORT: AVORIAZ
University essay from Sektionen för ekonomi och teknik (SET)Abstract : This dissertation examines the role and impact of the promotion tools in the repositioning strategy of a tourism destination. Building on a theory which brings together the repositioning strategy process and the communication mix, this study is conducted through the examination of a case study based on one of the most important and innovative European ski resort: Avoriaz. READ MORE
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7. IMPACT OF SOCIAL-MEDIA USE ON BRAND EQUITY OF MAGAZINE BRANDS : A Qualitative Study of Vogue Turkey
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : This dissertation examines the impact of social media use on the brand equity of magazine brands. Building on an integrative model, which brings together classical theories of brand management and the frontiers of research in social media, this study examines one of the first magazines to incorporate social media in its marketing strategy. READ MORE
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8. Creating Values for Customers : A case study of small investment service firm in China
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Nowadays, market situation has moved from the mass marketing towards the era of customized marketing. To keep abreast of technological development, new approach should substitute for the traditional business models. The issue that CRM as a tool to create values for customers in developing countries has become much more attractive. READ MORE
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9. An Internal View of a Company´s Marketing and Relationships : - How to use marketing internally to strengthen relationships
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Satisfying customers’ needs and wants has for a long time been the main focus for many companies, and through this the idea of satisfying the employees’ needs and wants first in order to achieve this has appeared. This has led to a greater focus on internal marketing and thereby the internal customer. READ MORE
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10. Integration of the Social Networking Media into Relationship Marketing Strategy : an investigation of sustainable cooperation between Newman and PetroChina
University essay from Avdelningen för ekonomiAbstract : Network communication technology has developed for decades. As a result, nowadays, marketers can communicate clients more effectively through the use of social network media to develop a powerful relationship marketing strategy. This dissertation compares relationship marketing strategy with existing marketing theories. READ MORE