Essays about: "effect of Communication on customers"

Showing result 1 - 5 of 74 essays containing the words effect of Communication on customers.

  1. 1. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

    University essay from Jönköping University

    Author : Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
    Keywords : Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

    Abstract : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE

  3. 2. They Framed Me! Promotional Framing in a Digital Environment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maximos Tzovaras; Filip Töveberg; [2022]
    Keywords : E-commerce; Price Promotion; Framing; Discount Depth;

    Abstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE

  4. 3. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Marcel Christian Georg Renner; [2022]
    Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

    Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE

  5. 4. Råvaruförsörjning av grot : försörjningskedjan vid Södra Skog

    University essay from SLU/Dept. of Forest Economics

    Author : Erik Leijonhufvud; [2022]
    Keywords : primära skogsbränslen; processkartläggning; processbaserad verksamhetsutveckling; skogsbränslen;

    Abstract : Sverige håller på att utvecklas från ett samhälle beroende av fossilbaserade bränslen och produkter till en bioekonomi. Detta innebär att vi måste öka andelen förnyelsebar råvara för att kunna ställa om till en mer biobaserad ekonomi. READ MORE

  6. 5. How the Covid-19 pandemic has affected the leadership and the direction of the organization

    University essay from Mittuniversitetet/Institutionen för kvalitets- och maskinteknik

    Author : Sharmineh Kakoulidis; Dekyi Hederstedt; [2021]
    Keywords : Covid-19 pandemic; TQM Total quality management ; change management; direction of the organization; customer need; organizational culture; leadership during crisis; empathy; digital communication channels; digital competence; value-based leadership; self-leadership; authentic-leadership; goal oriented leadership; empathetic leadership; trust based leadership; health-enhancing leadership; systems thinking; innovation; creativity; team; togetherness; reflection; conscious decisions; profitability; work smarter; Covid-19 pandemin; TQM Total quality management ; förändringsledning; ledning av organisation; kund behov; organisationskultur; leda under kris; empati; digitala kommunikationskanaler; digital kompetens; värdebaserat ledarskap; själv ledarskap; autentiskt ledarskap; målorienterat ledarskap; empatiskt ledarskap; tillitsbaserat ledarskap; hälsofrämjande ledarskap; systems thinking; innovation; kreativitet; grupp; togetherness; reflektion; medvetna beslut; lönsamhet; arbeta smartare;

    Abstract : Syftet med denna magisteruppsats har varit att utforska hur Covid-19 pandemin har påverkat ledarskapet och organisationens riktning.    Covid-19 pandemin har påverkar olika delar av ledarskapet. Resultaten visar tydligt att chefer känner sig överbelastade eftersom de måste hantera många administrativa uppgifter och alternerande möten. READ MORE