Essays about: "establish customer needs"

Showing result 6 - 10 of 34 essays containing the words establish customer needs.

  1. 6. Agile Project Portfolio Management Challenges

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : OLIVER BACK; EMIR ISAKOVIC; [2018]
    Keywords : Project Portfolio Management; Agile; Product Development; Hantering av Projektportfölj; Agil; Produktutveckling;

    Abstract : Globalization allows companies to reach a larger customer base and to focus on niche markets, driving specialization. Conversely, it also lets customers choose from a wider array of options on any given market, which all together leads to increased competition. READ MORE

  3. 7. Country of Origin Branding: The Case of Air Canada

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Brendon Case; Oliver Jones; [2018]
    Keywords : Business and Economics;

    Abstract : Purpose: The purpose of this paper is to research how Air Canada uses their country-of-origin as part of their identity and branding strategy and to find out how a global customer base perceives it. Air Canada was chosen for the main focus of this research, as the airline is leveraging their Canadian country-of-origin as the primary factor in differentiating themselves in a highly competitive market. READ MORE

  4. 8. Organizational dynamics : An investigation into a company's work culture and internal structures, to understand how it functions.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Martin Vestberg; [2018]
    Keywords : Small to medium enterprices; iterative processes; culture; resistance; influence; group configurations; knowledge transfer; process perspective; social network analysis;

    Abstract : Background: Freno AB in Piteå has expanded rapidly in recent years and wishes to continue the expansion at aneven faster pace. At the same time, the company has noted that there are challenges to maintain high quality, goodeconomy and good marketability. READ MORE

  5. 9. Att marknadsföra en plats : fallstudie av tre livsmedelsproducerande företag på landsbygden

    University essay from SLU/Dept. of Economics

    Author : Oscar Friberg; Amelie Jönsson; [2018]
    Keywords : storytelling; word-of-mouth; platsmarknadsföring; marknadsmix; gårdsbutik; livsmedelsproduktion;

    Abstract : Svenskproducerade livsmedel har under senare år blivit allt mer eftertraktat. Ett behov av anpassning har därför uppkommit från produktionssidan, då producenter stått inför valet att expandera för att möta konsumenternas efterfrågan. READ MORE

  6. 10. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Matthias Hoffmann; Mayara Cristine Wandall; [2016]
    Keywords : Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

    Abstract : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. READ MORE