Essays about: "globalization on companies"

Showing result 6 - 10 of 320 essays containing the words globalization on companies.

1. 6. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Vida Gustavsson Ramnebrink; [2023]
   Keywords : internationalization SME-companies social media “digitalization” “relations”;

   Abstract : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. READ MORE

3. 7. Knowledge Transfer from multinational corporations’ headquarters to their subsidiaries : The methods of transferring knowledge (Explicit & Tacit)

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Monir Hossain; Ariful Islam; [2023]
   Keywords : Headquarter HQ ; Knowledge Transfer KT ; Knowledge transfer process KTP ; Multinational Comapnies MNCs ; Knowledge base theory KBT ; Knowledge base view KBV .;

   Abstract : Background: Globalization, technological advancement and opportunity of capturing new markets have pushed business organizations to expand their business in the inter- national market. As a result, companies have established their subsidiaries in the host country and control their business from headquarters. READ MORE

4. 8. Development of an Improved Demand Planning Process - A Case Study at KåKå

   University essay from Lunds universitet/Teknisk logistik

   Author : Emma Hall; Clara Kronberg; [2023]
   Keywords : Sales Operations Planning; Demand Planning; Forecasting; Product Categorization; Non-manufacturing; Bakery Industry; Technology and Engineering;

   Abstract : Background: Operations planning and control has undergone an extensive shift from an individual company focus to a complete supply chain focus which has required a new common approach for supply chain planning and control to evolve. Increasing competition and globalization has created complexity in supply chain planning and integration since it requires a new cross-functional approach. READ MORE

5. 9. The disruption of political instability and disease on local growth : An exploratory study of Swedish SMEs´ growth during a time of decrease in globalization

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Moa Kölevik; Mikael Thompsson; [2023]
   Keywords : De-globalization; External Enabler; Globalization; SME growth;

   Abstract : Background: The current trend of a decrease in globalization has created a new scenario for SMEs, with increased protectionist measures and delivery issues, acting as an enabler or a disabler for growth. Therefore, understanding how SMEs are affected is vital, as 99. READ MORE

6. 10. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE