Essays about: "group influence cultural"
Showing result 11 - 15 of 88 essays containing the words group influence cultural.
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11. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE
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12. Heritage cereals : tasty and sustainable? : acceptance and important qualities of heritage cereals
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Heritage cereals, a group of cereals that have not been subjected to modern crop breeding, have been getting attention due to their generally high genetic diversity, traits like high drought and disease tolerance as well as high nutritional values. Knowledge about how consumers relate to heritage cereals in Sweden is limited, and therefore this thesis aims to, firstly, explore acceptance, awareness and preferences among a specific consumer group; students in the agriculture program at the Swedish University of Agricultural Sciences, and, secondly, quality perception in relation to heritage cereals among consumers, bakers and retailers, in a Swedish context. READ MORE
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13. From Hospitium to Hybridisation: The acquisition, adoption, and transformation of Roman zoomorphic forms in Barbaricum
University essay from Lunds universitet/ArkeologiAbstract : This text is an attempt to re-evaluate the significance of Roman imports in Scandinavian contexts as well as to answer overarching questions concerning frontier zones, and the building of core-periphery relationships. This is achieved by applying the Roman concepts of hospitium and dona militaria as well as theoretical frameworks such as provincial ritual practices and cultural hybridisation to a predefined group of material culture. READ MORE
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14. Outdoor environments for elderly people with different cultural backgrounds : an interview study based on individual experiences
University essay from SLU/Dept. of People and SocietyAbstract : There is a lot of solid research on how to design the outdoor environments in nursing homes to benefit the users general well being and place attachment. In this thesis the emphasis lies on the experiences of elderly people who identify themselves with a distinct culture and are deeply involved and attached with its traditions and beliefs. READ MORE
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15. Adding Bugs : Examining the state of entomophagy in Sweden
University essay from Uppsala universitet/Institutionen för kulturantropologi och etnologiAbstract : This ethnographic study examines the state of entomophagy in Sweden amongst a group of ‘middle-class’ individuals living in urban areas of the country. In this endeavor, an analytical perspective that focuses on the embodied cultural-sensorial processes which influence how people perceive and engage with insects as food provides a richer picture, as opposed to an approach that privileges exclusively symbolic or discursive representations. READ MORE
