Essays about: "hidden customer needs"
Showing result 1 - 5 of 6 essays containing the words hidden customer needs.
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1. A qualitative study of hallway furniture design
University essay from Lunds universitet/InnovationAbstract : Detta examensarbete genomfördes i samarbete med AFRY och deras kund Homezan som specialiserar sig på design av möbler producerade i naturmaterial. Bakgrunden till arbetet myntades genom företagets önskan att utöka deras produktsortiment med hallmöbler. READ MORE
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2. Consumers rituals inside shopping malls : A qualitative study on consumers shopping rituals inside Swedish shopping malls
University essay from Stockholms universitet/Företagsekonomiska institutionenAbstract : Beyond simple shopping needs, nowadays consumers are continuously looking for the consumption of new experiences. This contemporary consumer request also unveils inside shopping centers, which as scholars recognize, are shifting functionality towards becoming centers for customer engagement. READ MORE
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3. Uncovering Hidden Needs in Ground Engineering : Case Study of LKAB Wassara
University essay from KTH/Maskinkonstruktion (Inst.)Abstract : Detta examensarbete utgick både från behovet av bättre förståelse för grundläggningsmarknaden av LKAB Wassara – ett innovativt företag som har utvecklat den nya tekniken av hydraulisk DTH-borrning; och från insikten att åstadkommande av kundnöjdhet genom uppfyllandet av dolda behov i byggbranschen är en lovande men samtidigt utmanande uppgift. Utmaningen som behandlas i detta examensarbete är tvåfaldig: dels leder de konventionella marknadsundersöknings metoder ofta till att de dolda kundbehoven inte erhålls, trots att dessa behov är mycket viktiga för produktinnovation; och dels är det en brist på fallstudier som utforskar de explicita eller dolda behoven i byggbranschen. READ MORE
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4. Uncovering Hidden Needs in Ground Engineering: Case Study of LKAB Wassara
University essay from KTH/Maskinkonstruktion (Inst.)Abstract : This thesis stemmed from the need for better understanding of the ground engineering market by LKAB Wassara - an innovative company that developed a novel technology of hydraulic DTH-drilling; and from the insight that achieving customer satisfaction through fulfilment of hidden needs in the construction industry is a promising yet challenging endeavour. The challenge addressed in this thesis is twofold: firstly, the conventional market studies often lead to the hidden customer needs being lost, while these needs are important for product innovation; and secondly, there is a lack of case studies exploring the explicit or hidden needs in the construction business that might be partially explained by complexity of interrelations of products, services and stakeholders inherited to the construction market. READ MORE
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5. How to capture hidden customer needs in an industrial product development company : A case study at Xylem
University essay from KTH/Maskinkonstruktion (Inst.)Abstract : When product development is becoming more and more complex, development costs rising and shorter development times are demanded, it is becoming obvious that a good customer understanding is essential. Previous research has showed that those companies that wish to develop radically new products must work actively with the identification of their customers‘ hidden needs. READ MORE
