Essays about: "human resource in globalization"

Showing result 16 - 20 of 30 essays containing the words human resource in globalization.

1. 16. Internal Branding in Multinational Firms : A gap analysis of internal stakeholder perceptions

   University essay from Institutionen för marknadsföring (MF)

   Author : JoAnna Caster; Dana Linnes; [2013]
   Keywords : internal branding; internal brand; international marketing; marketing strategy; stakeholder perceptions; internal marketing orientation; human resource management; country of origin;

   Abstract : Authors: JoAnna Caster & Dana Linnes Tutor: Setayesh Sattari Title: Internal Branding in Multinational Firms- A Gap Analysis of Internal Stakeholder Perceptions Background: As globalization increases, the topic of internal branding has grown in popularity, particularly as a way for firms to secure a competitive advantage in the global marketplace. The topic is quite new however, and there are many aspects that have not been fully explored, including the influence of internal stakeholder perceptions on a firm’s internal brand and related support activities. READ MORE

3. 17. Human Resources Management Practices in a Cross Cultural Environment : Bank of China

   University essay from Avdelningen för ekonomi

   Author : Li Songpo; Zhang Dong; [2013]
   Keywords : Bank of China; Culture; Human Resource Management; Transfer; Adaptation;

   Abstract : Aim: With the tendency of globalization, the field of the human resource management (HRM) in multinational companies (MNC) becomes a heated topic. Being interested in this field, we choose Bank of China (BOC) to investigate what factors influence the process of transfer and adaptation of HRM practices for a Chinese bank in a cross cultural environment. READ MORE

4. 18. Bilingualism in Hospitality Properties : Language Choice and Code Alternation as a Resource for Organizing the Multiple-Participant Check in Activity

   University essay from Institutionen för kultur och kommunikation; Filosofiska fakulteten

   Author : Yulia Ponomareva; [2012]
   Keywords : Hospitality; hotel reception; bilingualism; plurilingual resources; language choice; code alternation; conversation analysis; complex participation framework;

   Abstract : This empirical study deals with the issues of language choice and code alternation as a common practice in the organization of the complex check in activity with multiple participants in hospitality properties in Sweden. In particular, it discusses several interactional tasks that code alternation may accomplish in that setting and represents a crossroad of general linguistics, bilingualism studies and conversation analysis. READ MORE

5. 19. Appraisal process of Swedish expatriates : - How does Scandinavian culture affect it?

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Josefine Lindbergh; Evelina Valge; [2012]
   Keywords : Appraisal process; expatriates; Scandinavian MNEs; culture;

   Abstract : As globalization influences today’s world markets, many organisations are becoming global. An important challenge facing multinational enterprises (MNEs) in the global market is to manage the performance appraisal of expatriates out on assignment. The purpose of this thesis is to explore the appraisal process of Swedish expatriates. READ MORE

6. 20. The settlement of motivation mechanisms within a Swedish multinational corporation. A case study on Husqvarna and Truck Co

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Paulina Aldåsen; Susanna Flodin; Julia Ödman; [2011-08-30]
   Keywords : ;

   Abstract : It has been stated that the human capital is the main contributor to a company’s success. Therefore, it can be argued that it is of great importance for a company to have knowledge of the behavior, attitudes and preferences of its employees. READ MORE