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Showing result 1 - 5 of 8 essays matching the above criteria.

  1. 1. The Ethical Colour : Exploring the intention-behaviour (I-B) gap among Generation Y women with relation to ethical makeup

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Iliana Minkova; Ana Isabel Castellanos Lozano; [2019]
    Keywords : Ethical consumerism; makeup; Intention-Behaviour gap; consumer behaviour;

    Abstract : Background: Makeup has become the fastest‐growing beauty category in the last years, partly due to the effects of the digitalisation, and the growing importance conferred upon the digital image. Consumers are becoming increasingly aware of the business practices behind the goods they buy, and the impact of their purchases on the environment, and the human and animal welfare. READ MORE

  3. 2. Know it all in the blink of an eye : How to communicate sustainable fashion to generation Z

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Ida Jalakas Kihl; Jonna Vähänen; [2018]
    Keywords : Fashion marketing; sustainability; generation Z; communication; sustainability marketing;

    Abstract : The fact that the textile industry is concerned with environmental, social, and economic issues has been acknowledged worldwide, both by companies and their different stakeholders. As a result, more and more fashion brands have shown different types of sustainability initiatives, for example by offering sustainable fashion products. READ MORE

  4. 3. What makes the difference? : a study of the purchase process from a buyer's perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Maria Kjelin; [2015]
    Keywords : Fast fashion; Purchase process; Competitive strategies; Fast fashion retailing companies in Sweden; Fast fashion buyer;

    Abstract : The changing dynamics of the fashion retailing industry has progressed and become a global multibillion industry, (Solomon & Rabolt, 2007). It has put a lot of pressure on the fast fashion retailers were key strategies in order to maintain a strong position in market, must be established, (Doyle, Moore & Morgan, 2006). READ MORE

  5. 4. Psychosocial Factors Influencing Young Consumers' Clothing Disposal Behaviour in Greece

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Dimitrios Koukouvinos; [2012]
    Keywords : clothing disposal behaviour; Greece; Triandis Theory of Interpersonal Behaviour; desposition behaviour;

    Abstract : The following Master thesis deals with the problem of clothing disposal in Greece examining primarily the psychosocial factors that influence this behaviour. More specifically, the author sets a theoretical framework using the Triandis’ (1977) model of Interpersonal Behaviour and examines how the factors included in the model influence clothing disposition among young individuals in Greece as well as to what extend they do it. READ MORE

  6. 5. When All Comes down to Clothes : An Interpretation of P.G. Wodehouse's The Inimitable Jeeves

    University essay from Institutionen för språk och litteratur, SOL

    Author : Tobias Frööjd; [2012]
    Keywords : P. G. Wodehouse; Sir Pelham Grenville Wodehouse; The Inimitable Jeeves; Jeeves; Wooster; Bertie; Menswear; Clothing; Clothes; Dressing; Dress; Dress codes; Fashion; Style; Tradition; Traditions; Traditional; Conservative; Values; British; Britain; Aristocracy; Class; Society; Social; Upper class; England; English; Valet; Butler; New historicism;

    Abstract : Abstract My aim for this paper is to analyse the character Jeeves' obsession with perfect clothing in     P. G. Wodehouse's The Inimitable Jeeves (1923). READ MORE