Essays about: "international promotion strategies"

Showing result 11 - 15 of 28 essays containing the words international promotion strategies.

1. 11. Understanding Swedish Democracy Aid: An analysis of political party assistance.

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Isaac Mutasa; [2013-10-04]
   Keywords : ;

   Abstract : Abstract The Swedish government commissioned a committee led by Hadar Cars in December 1993 to report on the question of channeling assistance for building democratic structures through Party Affiliated Organizations (PAOs) 1. The report laid down the foundation for what can be seen as the Swedish template for political party assistance. READ MORE

3. 12. How can International Companies adapt their customer communication tools to the cultures of Greece, Lithuania and the Nederlands?

   University essay from Institutionen för organisation och entreprenörskap (OE)

   Author : Sandra Stalaucinskaite; Pavlos Sakoglou; Danny Ubas; [2013]
   Keywords : customer communication tools; cultural differences; Hofstede model; Lithuania; the Netherlands; Greece;

   Abstract : The globalization led international companies to expand in all the continents and to operate in many countries with different cultures and etiquette. In every different culture with its own traditions, values and behavior, an international company has the need, in order to be successful, to modify their management planning, the expansion strategies and of course the customer communication tools concerning the products and the clients. READ MORE

4. 13. Promotion of forest owner cooperatives in Lithuania : policy strategies to facilitate sustainable forest management

   University essay from SLU/Southern Swedish Forest Research Centre

   Author : Torben Hansen; [2013]
   Keywords : Forest owner cooperatives; forest policy; Lithuania; private forest management;

   Abstract : Forest owner cooperatives are often regarded as a policy vehicle to improve the management of private forests and facilitate entrepreneurship in the forest sector. This can be especially important for countries with economies in transition and recently restored private forest ownership. READ MORE

5. 14. Surrogate boycotts : and the effects on companies and marketing

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Fredrik Berg; Rawa Alhaider; [2011]
   Keywords : International marketing; surrogate boycott; country-of-origin; crisis management; fast moving consumer products;

   Abstract : The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of a surrogate boycotts. We have used a qualitative approach in this thesis, with multiple cases studies as a method. READ MORE

6. 15. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

   University essay from Institutionen för teknik och samhälle

   Author : Md. Kamrul Hasan; Rabia Khan; [2011]
   Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

   Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE