Essays about: "international promotion strategies"
Showing result 6 - 10 of 28 essays containing the words international promotion strategies.
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6. ‘Children on the move are children first’ : A Critical Analysis of Position Papers on Children on the Move from the European Network of Ombudspersons for Children
University essay from Linköpings universitet/Tema BarnAbstract : With children on the move at the forefront of policy-making and research in Europe in recent years, it has been argued that children’s rights are increasingly encroached upon through tighter immigration controls and inconsistent policy interventions. The European Network of Ombudspersons for Children (ENOC) is an institution that aims to address children’s rights violations at a regional level throughout Europe, meaning that it should in its promotion of core children’s rights ensure a balance is reached between provision, participation and protection in addressing policy problems relating to children on the move. READ MORE
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7. The integration of the Sustainable Development Goals in private sector activities: The case of Sweden.
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : The 17 Sustainable Development Goals (SDGs), adopted in 2015, aim to engage the planet into general efforts to end all forms of poverty, fight inequalities and tackle climate change worldwide. It consists in an original attempt to engage all groups and individuals by setting targets to be met over the incoming 15 years. READ MORE
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8. From Sweden with love : A study of the Swedish country image and its influence on Swedish companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to explore the influence of the Swedish country image on the standardization or adaptation of promotion of a brand in an international context and provide deeper insights and understandings concerning this subject. Therefore, in order to achieve the purpose of the thesis, the following research question will be investigated and answered: How does the Swedish country image influence Swedish companies to whether standardize or adapt the promotion of their brand in international markets? The theoretical framework comprises theories and findings from previous research related to country image, country of origin, brand and promotion and the chapter conclude in a conceptual framework. READ MORE
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9. Implementation of Marketing Strategies Practiced by Western and Eastern European Fashion Brands : H&M and Reserved Case
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose: The purpose of this thesis is to examine diverse marketing strategies used by Western and Eastern European originated fashion brands based on H&M and Reserved cases as well as which of them are the most appealing to Polish students. Additional aspect of the diploma is to research if there are some evident differences or similarities in implementing these tactics. READ MORE
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10. We are what we eat : investigating enabling factors for dietary change and sustainable diets in Skåne
University essay from Lunds universitet/LUCSUSAbstract : The health and environmental impacts of food consumption are increasingly recognized as sustainability issues in developed countries. Therefore, promotion of sustainable diets is becoming more popular among governments and International NGOs. However, the question persists of how best to do this. READ MORE
