Essays about: "international promotion strategies"

Showing result 21 - 25 of 28 essays containing the words international promotion strategies.

1. 21. Competitor's marketing : How banks acquire and react to knowledge about their competitor's marketing.

   University essay from IHH, Företagsekonomi

   Author : Rodrigo Puelma; Annika Persson; [2008]
   Keywords : bank industry; competitive intelligence; competitor analysis;

   Abstract : Abstract   Introduction The way banks compete has changed dramatically during recent years, mostly because of international trends such as advances in information technology, globalisation and deregulations. This has made competition harsher meaning that survival and success requires knowledge about the competitors and understanding about the way they act and react. READ MORE

3. 22. STANDARDIZING OR ADAPTING MARKETING STRATEGIES ACROSS BOARDERS - A CASE STUDY OF GETINGE AB

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Helena Piirainen; Dzejna Seta; [2008]
   Keywords : standardization; adaptation;

   Abstract : The purpose of this study is to examine how the social/cultural, legal, economic, political and technological environment in international markets affects a firm’s standardization and adaptation of the marketing mix. This study investigates Getinge ABs actions on the German and the Chinese market. READ MORE

4. 23. The battle of DTAC in Thailand’s mobile phone operator market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
   Keywords : Marketing;

   Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE

5. 24. Adaptation of International Business Marketing Strategy Between Emerging Markets : Case of CCI in Turkey and Kazahkstan

   University essay from Handelshögskolan BBS

   Author : Tatsiana Yaroshyk; Sinem Temiz; [2008]
   Keywords : International business marketing strategy; Adaptation; External environmental factors; CCI; Emerging markets; Kazakhstan; Turkey;

   Abstract : The purpose of this thesis is to investigate how a multi-national company can adapt its business marketing strategy to emerging markets. The research approach of the thesis was a case study of CCI in Turkey and Kazakhstan to see how the company can adapt it international business marketing strategy to conditions of local market. READ MORE

6. 25. Total Quality Management as a Competitive Advantage - From a Marketing Perspective : A Case study of HMS Industrial Networks AB and Ernst & Young LLP

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Ngole Ngasu-Betek; Munir Haroon; [2008]
   Keywords : TQM; Competitive advantage; Marketing mix;

   Abstract : This research study focuses on how a company can achieve competitive advantage through total quality management from a marketing mix standpoint. To gain a deeper grasp of the research topic, a research question was formulated and the thesis is based on the marketing mix and competitive advantage model which is the theoretical framework of this study. READ MORE