Essays about: "journey form"

Showing result 11 - 15 of 108 essays containing the words journey form.

  1. 11. Elucidating AI Policy Discourse : Uncovering Themes Through Latent Dirichlet Allocation

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Patrik Zetterblom; [2023]
    Keywords : Artificial Intelligence; Machine Learning; Topic Modeling; Regulation; National Strategy; Latent Dirichlet Allocation; Systems Theory; Discourse Analysis Theory;

    Abstract : This thesis embarks on a journey to investigate the discourse contained within the policy documents examined by utilizing the topic modeling technique labeled Latent Dirichlet Allocation. The aforementioned investigation will be conducted through the theoretical lens of Systems Theory and Discourse Analysis Theory. READ MORE

  3. 12. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

  4. 13. Market Entry Through Networks : A Case Study of a Swedish SME

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Samuel Björkqvist; André Jonsson; [2023]
    Keywords : Centrality; Central Nodes; Intermediaries; Legitimacy; Liabilities of Foreignness LoF ; Liabilities of Outsidership LoO ; Social Network Theory SNT ; Trust;

    Abstract : Purpose – This study aims to look into how foreignness and outsidership affect the market entry of a SME and the individual firm's ability to access the correct network as well as look at which support structures are available for the individual firms entering into a new market. Theory/Design & Research Questions – By looking through the lens of Social Network theory, aspects of trust, legitimacy, nodes, foreignness and outsidership, this study has looked into the journey of a large hamburger chain in Sweden that has successfully entered into different markets outside of Sweden. READ MORE

  5. 14. Unlocking the Potential of Business Intelligence in HR: Assessment of how maturity is to be developed : A case study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Berken Celik; O'bryan Gaete; [2023]
    Keywords : Business intelligence; human resources; BI maturity; predictive analysis; data-drive decision-making; BI factors; Business Intelligence; HR; BI-mognad; prediktiv analys; datadrivet beslutsfattande; BI-faktorer;

    Abstract : The rise of technology and digitalization has greatly impacted organizations, particularly in the field ofHuman Resources (HR). To stay competitive in this evolving landscape, HR departments are increasingly adopting Business Intelligence (BI) as a useful umbrella concept to collect, store, access, and analyze data for data-driven decision-making. READ MORE

  6. 15. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE