Essays about: "marketing business performance"

Showing result 1 - 5 of 122 essays containing the words marketing business performance.

1. 1. Energy justice and gender implications on prodcutive uses of energy. A case study based in rural Bolivia

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Adriana Fernandez Villalobos; [2023]
   Keywords : energy; women; gender; justice; rural; Business and Economics;

   Abstract : This research investigates the gender dimension of the impacts of access to clean and modern energy and technology in productive uses of energy. Rural organizations led by women supported by the EnDev project Bolivia were selected for a multi-site case study. READ MORE

3. 2. The Impact of Visionary Leadership : A qualitative study of visionary leadership and its impact on organizational cultures within the marketing industry

   University essay from

   Author : Elin Klingberg; Alva Linddahl; Astrid Nordberg; [2023]
   Keywords : Vision; Visionary Leadership; Organizational culture; Employee motivation; Employee creativity;

   Abstract : The research conceptualizes how visionary leaders have the ability to develop a vision for an organization, make it a shared one among its stakeholders and lead them towards the realization of the vision. The type of leadership within marketing agencies has a great impact on performance due to the level of creativity needed in the industry. READ MORE

4. 3. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

   University essay from SLU/Dept. of Forest Economics

   Author : Sofia Andersson; [2023]
   Keywords : effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

   Abstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE

5. 4. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Steerling; Louise Edlund; [2023]
   Keywords : brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

   Abstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE

6. 5. How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Phuong Vo Hoang Hoai; Natalie Klimecka; [2023]
   Keywords : TikTok algorithm; Algorithmic literacy; Social media marketing; Personalisation; Marketing ethics; Ethical decision-making; Business and Economics;

   Abstract : Thesis purpose: To investigate the role of algorithmic literacy in the case of TikTok, and how its strategic performance, including the challenges and associated ethical issues, affects global marketers. Methodology: Adapting a social constructivist approach, twelve qualitative semi-structured interviews with global marketers allowed us to gather deeper insights Theoretical perspective: In order to fulfill the above objective, the study looks at literature streams in social media algorithms and algorithmic literacy, as well as adopts scholarship in marketing ethics and socio-psychological concepts concerning consumer behaviour and decision making processes. READ MORE