Essays about: "marketing message"

Showing result 21 - 25 of 163 essays containing the words marketing message.

  1. 21. The vision of the monopoly: An idea analysis of Systembolaget's campaign material through the decades

    University essay from Lunds universitet/Europastudier

    Author : Alicia Karvosenoja; [2022]
    Keywords : Systembolaget; Alcohol policy; Social Marketing; Welfare state; Qualitative idea analysis; Advertising campaigns; European Studies; Social Sciences;

    Abstract : The purpose of this thesis is to examine the evolution of the Swedish state-owned company Systembolaget’s idea and message from 1970 to 2020 through advertising campaign material from each decade. The findings are then compared to Gösta Esping-Andersen’s welfare state model in Three worlds of Welfare Capitalism, changes in alcohol policy during that time period and the social marketing theory. READ MORE

  3. 22. The impact of online reviews and influencers on customers' purchasing intention

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik; Mälardalens universitet

    Author : Fadi Zina; Mohammad Battha; [2022]
    Keywords : Influencers; Online reviews; Purchasing intention; Generation Y-Z;

    Abstract : Date: (2022-06-01) Level: Master thesis in Business Administration, 15 cr. Institution: School of Business, Society and Engineering, Mälardalen University. Authors: Mohammad Battha, (1993-06-10) Fadi Zina (1989-01-04) Title: The impact of online reviews and influencers on customers' purchasing intention. READ MORE

  4. 23. Personality Traits and Ad-block Use : A descriptive investigation of personality traits among ad-block users

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : August Bergsten; [2021]
    Keywords : Personality trait; Ad-block; ad avoidance; Big Five Inventory; Ineffective Marketing;

    Abstract : Advertisements have been in digital media for most of its lifetime. They have, however, been increasing with the years and more people are finding the number of advertisements to be excessive. Online users have therefore taken to avoiding advertisements by installing ad-blockers. READ MORE

  5. 24. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  6. 25. How corporations’ transition from product branding to corporate branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Lilliehorn; Celina Burian; Johanna Schönberg; [2021]
    Keywords : Strategic Brand Management; Product Branding; Corporate Branding; Brand Transition; Business and Economics;

    Abstract : Purpose: This study explores and defines the transition from product branding to corporate branding by answering the following research questions: • Why are corporations transitioning from product branding to corporate branding? • How are corporations transitioning from product branding to corporate branding? • What does it mean for corporations to transition from product branding to corporate branding? Design/methodology/approach A qualitative research approach was suitable for this research since we studied a complex phenomenon. The primary data was collected through semi-structured interviews with the corporations Thule and Pantamera. READ MORE