Essays about: "marketing plan case study"

Showing result 6 - 10 of 47 essays containing the words marketing plan case study.

  1. 6. Marketing Introduction Plan for the New Generation of Sustainable Circuit Breakers LTA 420 kV : A real-life case for implementation at Hitachi ABB Power Grids

    University essay from KTH/Kemiteknik

    Author : Ivan Fradinho Bastos; [2021]
    Keywords : high-voltage circuit breaker; SF6-free circuit breaker; sustainable circuit breaker; eco-efficient high-voltage circuit breaker; market introduction plan; högspänningsbrytare; SF6-fri strömbrytare; hållbar strömbrytare; miljöeffektiv högspänningsbrytare; marknadsintroduktionsplan;

    Abstract : En strömbrytare är en säkerhetsanordning som är utformad för att bryta strömmen om ett problem uppstår. Det finns ett flertal olika typer av brytare beroende vilket spänningsområde som avses. Brytare för lågspänning används för hushållsapparater, medan högspänningstyper används för överföring av spänning i elnätet. READ MORE

  3. 7. How do influencer marketing agencies work with sustainability as intermediaries? : A multiple case study on influencer marketing agencies presented as a strategy

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Lovisa Nilsson Eskesen; Alma Hamulic; [2021]
    Keywords : Influencer Marketing; Sustainability; Sustainable Marketing; Future of InfluencerMarketing; Intermediaries;

    Abstract : ABSTRACT Level: Master thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University  Authors: Alma Hamulic & Lovisa Nilsson Eskesen                                              Title: How do influencer marketing agencies work with sustainability as intermediaries? Keywords: Influencer Marketing, Sustainability, Sustainable Marketing, Future of Influencer Marketing, Intermediaries Research question: “How do influencer marketing agencies work and promote sustainability to their influencers?”  Purpose: The authors aim to investigate how the agencies work with the influencers in terms of sustainability, whether the influencer marketing agency has a given strategy for the influencer to communicate sustainably or not. Method: The interpretivist research paradigm was chosen as the most suitable one in this                                           qualitative study. READ MORE

  4. 8. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yulia Lunina; [2020]
    Keywords : Dark market; alcohol marketing; marketing communication tools; the AIDA model;

    Abstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE

  5. 9. Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Patricia Collazo; Anita Radu; Berglund Mikaela; [2020]
    Keywords : Sustainability; large company; marketing; sustainable marketing; implementation.;

    Abstract : Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. READ MORE

  6. 10. Practices for co-productive planning modes: Urban development in Cape Town : A case study based on the implementation of a design and building development incubator

    University essay from KTH/Urbana och regionala studier

    Author : Idil Warsame; [2019]
    Keywords : Co-production; spatial planning; housing; urban development; informal settlements; small-scale; local communities;

    Abstract : Together with a steadily increasing urban population, South Africa and the city of Cape Town is facing continuously expanding informal settlements and communities with no access to basic human services or adequate housing. There’s an urgent need to design, plan and implement alternative and creative approaches to help stimulate an equal, inclusive and sustainable urban development and strategic spatial planning. READ MORE