Essays about: "marketing plan case study"

Showing result 21 - 25 of 47 essays containing the words marketing plan case study.

  1. 21. Sustainable Tourism Development in Gjirokastra : a current situation analysis

    University essay from Högskolan i Halmstad/Sektionen för humaniora (HUM)

    Author : Sara Grevsjö; Mehran Noorzaei; [2014]
    Keywords : tourism; sustainability; sustainable development; tourism development; sustainable tourism; gjirokastra; albania; culture; nature; economy; cultural heritage; world heritage managment; world heritage; turism; hållbarhet; hållbar turismutveckling; turismutveckling; gjirokastra; albanien; kulturarv; världsvarv; hållbar utveckling; kulturarv utan gränser;

    Abstract : The typical tourism planning and development process can be divided into different phases: preparation (goals and objectives), research, conclusions, recommendations, implementation, monitoring & evaluation. This thesis is a part of such a development process and position itself in the research phase with the aim to create a knowledge base for future sustainable development of tourism in the world heritage city of Gjirokastra in the southern part of Albania. READ MORE

  3. 22. Country of origin - consumers’perception at the point of purchase of meat : a means-end chain analysis

    University essay from SLU/Dept. of Economics

    Author : Malin Hagbardsson; [2013]
    Keywords : Country of Origin; laddering interviews; means-end chain; meat; purchasing decision;

    Abstract : Focus of this study was on the underlying values behind consumers buying motives at the point of purchase of meat products in Sweden. Meat consumption in Sweden has increased and in 2012, almost 50% of all meat consumed was imported (SJV, 2013). READ MORE

  4. 23. The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Ashenafi Tesema Degefie; Adukwei Allotey Naa; [2013]
    Keywords : Internet Marketing; E-marketing; Business Strategy; Marketing Mix; Porter’s Five Forces Model; Competitive Forces; E-commerce; SmartGuy AB.; PostNord AB.; Posten.;

    Abstract : ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. READ MORE

  5. 24. Leverage Points for Broader Diffusion of the FSSD

    University essay from Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

    Author : Irena Efremovska; Sijme Geurts; Scott Perret; [2012]
    Keywords : Framework for Strategic Sustainable Development; FSSD; The Natural Step Framework; TNS; diffusion; dissemination;

    Abstract : The intrinsic characteristics of the Framework for Strategic Sustainable Development (FSSD) make it useful in moving society towards sustainability. However, most of the change agents who work with the FSSD report that it is not diffused widely enough to have a systemic impact on society. READ MORE

  6. 25. Management perception on the importance of corporate social responsibility for brand image: : A case study of Husqvarna

    University essay from Internationella Handelshögskolan

    Author : Jenny Falk; Baobao He; [2012]
    Keywords : CSR; Brand Image;

    Abstract : This master thesis focus on corporate social responsibility (CSR) and the relation to brand image. The topic was chosen because of the lack of research in this type of field. Previous research has suggested that there might be a bond between CSR and the brand image of a company, however, no confirmations has been done. READ MORE