Essays about: "marketing plan case study"

Showing result 11 - 15 of 47 essays containing the words marketing plan case study.

1. 11. Is Sustainability Marketing alive? A critical exploration of Marketing courses in Swedish higher education institutions: The case of Uppsala University

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Shavarsh Gevorgyan; [2019]
   Keywords : Sustainable Development; Sustainability Marketing; Sustainable Marketing; Education for Sustainable Development;

   Abstract : In a world that is changing rapidly due to the social and environmental consequences of the unsustainable economic growth, societal and economic transformations from unsustainable visions and practices are inevitable. While there is a need to develop alternative approaches to production and consumption, changing these systems is not feasible without changing the mainstream marketing ideas and its practices where the main incentive is “how to sell more”. READ MORE

3. 12. The Copenhill Crisis. The Dark Side of Planning The Greenest Waste-fired Power Plant Ever Seen

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Ulrik Kohl; [2019]
   Keywords : urban politics; power plant; neoliberal planning; iconicity; city marketing; sustainable energy; waste-to-energy; dark side of planning;

   Abstract : This thesis is about the making of a power plant. It sheds light on how neoliberal ideas shape large public investments in sustainable energy infrastructure. It tells the story of how the City of Copenhagen decided to build what was claimed to be the greenest waste-fired power plant in the world: Copenhill. READ MORE

4. 13. The solutions for Swedish companies to build employer branding on WeChat : Case study of 4 Swedish companies

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Yunlong Sun; [2018]
   Keywords : employer branding; Swedish companies; China; Chinese market; social media; WeChat;

   Abstract : Employer branding has come a long way from its early stages as a marketing branch. The concept of employer branding was established and developed among western companies in the last few decades, while it has become more and more popular in China in recent years. READ MORE

5. 14. Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Malte Bäck; Adam Svenson; Johan Hemmingsson; [2018]
   Keywords : Value Creation; Value Co-Creation; Customer Relationships;

   Abstract : This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue a relationship with a company. The problem of the thesis is how to create value in order to establish long-term relationships with customers in an online environment where the element of face to face interactions is absent, and switching costs facing the customers are non-existent. READ MORE

6. 15. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Scheider; Brittany Purkis; [2016]
   Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE